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Promoting Self-image in the Online Environment

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Digital Transformation

Part of the book series: Intelligent Systems Reference Library ((ISRL,volume 253))

Abstract

Self-image refers to how we perceive our own physical, emotional, cognitive, social, and spiritual characteristics. The way we perceive ourselves depends on the degree of self-esteem (self-appreciation, self-respect, self-acceptance) that we have. The purpose of the chapter is to analyze the concept of self-image, through the two facets, self-appreciation, and self-criticism, starting from the values of youth promoted in the online environment. At the same time, the necessary steps to build a personal communication strategy are identified, through which is promoted the self-image of youth in the online environment, to obtain a job. Personal branding in the online environment, focused on authenticity and good reputation, has an impact on career, job, personal and family relationships, all under the careful evaluation of public opinion. In the end, Public Relations techniques, and practices specific to the online environment are described, by which people can avoid image blunders and emotional trauma.

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Author information

Authors and Affiliations

  1. Faculty of Engineering, Lucian Blaga University of Sibiu, Department of Industrial Engineering and Management, 550024, Sibiu, Romania

    Mihaela Laura Bratu, Mihaela Laura Bratu & Lucian-Ionel Cioca

Authors
  1. Mihaela Laura Bratu
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  2. Lucian-Ionel Cioca
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Corresponding author

Correspondence to Mihaela Laura Bratu .

Editor information

Editors and Affiliations

  1. Faculty of Engineering, Industrial Engineering and Management Department, Lucian Blaga University of Sibiu, Sibiu, Romania

    Lucian-Ionel Cioca

  2. Faculty of Management in Production and Transportation, Research Center for Engineering and Management, Politehnica University of Timisoara, Timisoara, Romania

    Larisa Ivascu

  3. The Romanian Academy, Bucharest, Romania

    Florin Gheorghe Filip

  4. Romania Academy of Scientists, Bucharest, Romania

    Banciu Doina

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Bratu, M.L., Cioca, LI. (2024). Promoting Self-image in the Online Environment. In: Cioca, LI., Ivascu, L., Filip, F.G., Doina, B. (eds) Digital Transformation. Intelligent Systems Reference Library, vol 253. Springer, Cham. https://doi.org/10.1007/978-3-031-55952-5_8

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