Skip to main content
SpringerLink
Log in

Defacing the ‘Balloon Dog’: Art, Algorithmic Culture and Augmented Reality

  • Chapter
  • First Online:
Augmented Reality Games II

  • 46 Accesses

Abstract

This chapter examines gamification through selected artworks that deploy augmented reality (AR) techniques. Gamification is approached as a form of ‘algorithmic culture’ in which algorithms can be, to varying degrees, both positively guiding and negatively coercing a user. After analysing examples of gamification in the mobile entertainment industry, such as Snapchat and Pokémon GO, examples from contemporary media art that blend augmented reality techniques with algorithmic structures and tendencies are investigated. This research considers AR as a processual entity, rather than a discrete form or technical medium. Its interfaces are not simply dynamically engaged across the physical and the digital but entangled with social and cultural forces.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Aceti L, Rinehart R (2013) Not here not there. Leonardo Electronic Almanac, p 192

    Google Scholar 

  • Azuma R (1997) A survey of augmented reality. In: Presence: teleoperators and virtual environments, vol 6(4). The MIT Press Journals, Cambridge, MA, pp 355–385

    Google Scholar 

  • Benford S, Giannachi G (2011) Performing mixed reality. The MIT Press, Cambridge, MA

    Google Scholar 

  • Bolter J, Grusin R (1999) Remediation: understanding new media. The MIT Press, Cambridge, MA

    Google Scholar 

  • Bolter J, Gromala D (2003) Windows and mirrors: interaction design, digital art, and the myth of transparency. The MIT Press, Cambridge, MA

    Book  Google Scholar 

  • Carmigniani J, Furht B (2011) Augmented reality: an overview. In: Furht B (ed) Handbook of augmented reality. Springer International Publishing, Switzerland, pp 3–46

    Google Scholar 

  • DeLanda M (2007) The expressivity of space. Canadian Art Magazine (252), pp 103–107

    Google Scholar 

  • Ekman U (2012) Of the untouchability of embodiment I: Rafael Lozano-Hemmer’s relational architectures. Retrieved from https://journals.uvic.ca/index.php/ctheory/article/view/14943/5838

  • Fuller M (2005) Media ecologies: materialist energies in art and technoculture. The MIT Press, Cambridge, MA

    Google Scholar 

  • Geroimenko V (ed) (2014) Augmented reality art: from an emerging technology to a novel creative medium, 1st edn. Springer International Publishing, Switzerland

    Google Scholar 

  • Juhász L, Hochmair HH (2017) Where to catch ‘em all? A geographic analysis of Pokémon Go locations. In: Geo-spatial information science (203), pp 241–251

    Google Scholar 

  • Kent J (2012) The augmented reality handbook—everything you need to know about augmented reality. Emereo Publishing

    Google Scholar 

  • Manovich L (2006) The poetics of augmented space. In: Visual communication (52). Sage Publications, pp 219–240

    Google Scholar 

  • Milgram P, Kishino F (1994) A taxonomy of mixed reality visual displays. IEICE Trans Inform Syst (7712):1321–1329

    Google Scholar 

  • Milgram P, Takemura H, Utsumi A, Kishino F (1995) Augmented reality: a class of displays on the reality-virtuality continuum. In: Telemanipulator and telepresence technologies, vol 2351. International Society for Optics and Photonics, pp 282–293

    Google Scholar 

  • Ohta Y, Tamura H (eds) (2014) Mixed reality: merging real and virtual worlds. Springer International Publishing, Switzerland

    Google Scholar 

  • Pawade D, Sakhapara A, Mundhe M, Kamath A, Dave D (2018) Augmented reality based campus guide application using feature points object detection. Int J Inform Technol Comput Sci (IJITCS) 10(5). Mecs Publishing

    Google Scholar 

  • Peddie J (2017) Augmented reality: where we will all live. Springer International Publishing, Switzerland

    Book  Google Scholar 

  • Riley M, Innocent T (2014) The augmented bush walk: adaptation in crossmedia ecologies. In: Proceedings of xCoAx 2014. Universidade do Porto, Portugal, pp 234–247

    Google Scholar 

  • Riley M, Nash A (2014) Contemplative interaction in mixed reality artworks. In: Proceedings of the 20th international symposium on electronic art, Dubai, United Arab Emirates, 30 October–8 November 2014, pp 260–266. Retrieved 8 May 2016

    Google Scholar 

  • Skwarek M (2014) Augmented reality activism. In: Geroimenko V (ed) Augmented reality art. Springer International Publishing, Switzerland, pp 3–29

    Google Scholar 

  • Sutherland IE (1968) A head-mounted three-dimensional display. In: Proceedings of the December 9–11, 1968, fall joint computer conference. part I. Association for Computing Machinery, pp 757–764

    Google Scholar 

  • Thiel T (2011) Cyber animism and augmented dreams. In: Leonardo Online Almanac. Retrieved 7 Sept 2014. http://www.leoalmanac.org/wp-content/uploads/2011/04/LEA_Cyber-Animism_TamikoThiel.pdf

  • Thiel T, Pappenheimer W (2013–ongoing) Mixed media artwork. First staged at FACT Gallery Liverpool. Subsequent major iterations at ISEA2014 Dubai. and Virtuale Festival Switzerland. Retrieved 18 Apr 2014 http://www.biomerskelters.com/

  • Thiel T, Pappenheimer W (2016) Assemblage and Décollage in virtual public space. Media-N J New Media Caucus. In: CAA conference edition 2016. ISSN 1942-017X

    Google Scholar 

  • Woodward SL (2009) Introduction to biomes. Greenwood Press, Santa Barbara, CA

    Google Scholar 

  • Wright R (2018a) Post-human narrativity and expressive sites: mobile art as software assemblage. In: Geroimenko V (ed) Augmented reality art. Springer International Publishing, Switzerland, pp 357–369

    Google Scholar 

  • Wright R (2018b) Interface is the place: augmented reality and the phenomena of smartphone–spacetime. In: Schleser M, Berry M (eds) Mobile story making in an age of smartphones. Palgrave Pivot, Switzerland, pp 117–125

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Creative Practice, Queensland University of Technology, Brisbane, Australia

    Rewa Wright

Authors
  1. Rewa Wright
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Rewa Wright .

Editor information

Editors and Affiliations

  1. Faculty of Informatics and Computer Science, The British University in Egypt, Sherouk City, Egypt

    Vladimir Geroimenko

Rights and permissions

Reprints and permissions

Copyright information

© 2024 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Wright, R. (2024). Defacing the ‘Balloon Dog’: Art, Algorithmic Culture and Augmented Reality. In: Geroimenko, V. (eds) Augmented Reality Games II. Springer, Cham. https://doi.org/10.1007/978-3-031-54475-0_15

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-54475-0_15

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-54474-3

  • Online ISBN: 978-3-031-54475-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation