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Correction to: Chapter 4 in: V. Jeseo and J. Allen (Eds.): Bringing the Soul Back to Marketing, DMSPAMS, https://doi.org/10.1007/978-3-031-53286-3_4
The original version of the chapter was inadvertently published with the incorrect author sequence order and missed to include acknowledgment text.
The author sequence order is now changed from “Raksmey Sann, Sudarin Rodmanee, Sumalee Chaisit, Chomsaeank Photcharoen, and Yaowarin Rodmanee” to “Sudarin Rodmanee, Sumalee Chaisit, Chomsaeank Photcharoen, Yaowarin Rodmanee, and Raksmey Sann”
The following acknowledgment text has been included in the chapter:
Raksmey Sann acknowledges the support of the Faculty of Business Administration and Accountancy and the Research Administration Division, Khon Kaen University in the form of an International Travel Grant, which enabled him to attend the 2023 AMS World Marketing Congress organized by the Academy of Marketing Science at Kent Business School in Canterbury, Kent, United Kingdom.
The above mentioned changes has been made in the chapters.
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Rodmanee, S., Chaisit, S., Photcharoen, C., Rodmanee, Y., Sann, R. (2024). Correction to: Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix. In: Jeseo, V., Allen, J. (eds) Bringing the Soul Back to Marketing. AMSWMC 2023. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-031-53286-3_13
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DOI: https://doi.org/10.1007/978-3-031-53286-3_13
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Online ISBN: 978-3-031-53286-3
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