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RawTag: Art and Education for Sustainability

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Art and Sustainability Transitions in Business and Society

Abstract

This chapter provides an in-depth exploration of the role of art and creativity in education for sustainability. Through an examination of key theories and research in the field of transformational learning, we explore how art and creativity can be applied to foster meaningful, sustainable change. Drawing on our experiences in the project RawTag and working with university students, we describe how we integrated creative assignments and workshops into a module on sustainability and share qualitative findings that highlight the positive impact of these approaches on students’ learning and future intentions for sustainable behavior. We also discuss the challenges and opportunities associated with implementing art and creativity in educational contexts and offer recommendations for educators and researchers looking to incorporate these approaches into their own teaching and learning practices.

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Correspondence to Hassiba Fadli .

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Weekly Plan of RawTag

Weekly Plan of RawTag

The module follows the traditional 12-week delivery, although in some cases we have done this structure in 2 h. For the subject of this chapter, we will focus on the module design

Week, lecture, and compulsory readings

Seminar

Assignment progress

Part I: PERSONAL RESPONSIBILITY

Week 1. Introduction to the module

Reading and understanding of the assignment. See guidelines. Open twitter account

Students start to watch the true cost (film)

1. Inventory of your clothes. Picture

2. Choose one garment from a known brand or bought in the high street UK

Week 2. Business ethics… Introduction to case study: Fashion

Your history of the garment. Students bring one garment following the instructions

Picture and Twitter

3. Why we love clothes? Identity, performance, image, emotions

Week 3. A systemic view of responsible business. Case study fashion

Based on the lecture, identify materials, where it was made, brand. Group students by brands

4. Analysis of the garment: Materials, production, and others (marketing, disposal, consumption, transport)

@RawTag #ResponsibleARU

Week 4. Ethical theories and how they are useful

Group discussion on the criteria for consuming clothes. What other ethical aspects are involved here?

8. Using the ethical theories analyze your criteria for consuming/buying clothes

Part II: CORPORATE SOCIAL RESPONSIBILITY

Week 5. Corporate social responsibility

Half-term evaluation of the module

Questions about part I

PART I: PERSONAL RESPONSIBILITY MUST BE FINISHED

Week 6. Stakeholder analysis

Identify the brand/organization associated to your garment and find information about their CSR, sustainability report, critical issues. Special session learning to use data bases, with librarian

Part II: Corporate social responsibility

9. Briefly describe the company/organization of your garment brand/shop

10. Company’s approach to CSR

11. Stakeholder analysis of your company

Week 7. Employability conference (no classes)

Week 8. Equality and gender

AR: Lord Davies Report. Equality Act 2011. http://www.acas.org.uk/equalityact

Ethical fashion quiz

12. Critical approach, including issues such as gender, equality, human rights, body image, etc.

13. Challenges and problems of the company regarding responsible business

Part III: SUSTAINABILITY (PEOPLE, PLANET, AND PROSPERITY)

Week 9. Sustainability

KT3: Chaps. 2, 3

KT1: Chap. 10

Questions about part II. Assignment surgery

PART II: Corporate social responsibility should be finished

Week 10. New paradigms and drivers

Porter and Kramer (2011) “Creating Shared Value”. Harvard Business Review

Fashion swap party

Students bring one or two garments to swap in the seminar. Discussion

14. Alternatives: What are the alternatives for YOU personally, and for the ORGANIZATION?

TWITTER3: Picture of what student did as alternative. Start your tweet with “I can #makeadifference by << …>>.” Use the following hashtags: @RawTag #ResponsibleARU

Week 11. Alternatives

Assignment surgery

15. Final chapter, including

   1. Reflections on the exercise of RawTag

   2. Reflections about personal responsibility

   3. Reflections about corporate challenges and potential

Twitter 4: My best advice for new group #ResponsibleARU is…. OR the best of #ResponsibleARU module is… @RawTag

Week 12. Summary and consolidation

Assignment surgery

PART III: Sustainability and alternatives must be finished

The whole assignment is finished

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Fadli, H., Acevedo, B., Malevicius, R., Lamberti, C. (2024). RawTag: Art and Education for Sustainability. In: Lehtimäki, H., Taylor, S.S., Lyra, M.G. (eds) Art and Sustainability Transitions in Business and Society. Palgrave Studies in Business, Arts and Humanities. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-44219-3_8

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