Overview
- Discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies
- Examines emerging concepts like marketing with purpose and co-evolution of business designs
- Reviews the theoretical contributions and presents conceptual frameworks on entrepreneurial growth
Part of the book series: Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies (PSESCDE)
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Table of contents (7 chapters)
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Front Matter
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Dissecting the Core
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Front Matter
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The Transition
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Front Matter
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Thematic Fusion
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Front Matter
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Back Matter
Keywords
About this book
This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social challenges through transformational leadership in the developing economies.
With case studies from Southeast Asia, Africa, and Latin America, the chapters highlight the success and failure of entrepreneurship in resolving the social challenges, arguing that effective convergence of strategies related to technology, innovation, and poverty alleviation influences entrepreneurial performance.
Connecting different theoretical underpinnings and providing a number of frameworks, conceptual models, and cases, this work advances the conversation among entrepreneurship scholarson impacting the developing world.
Reviews
Tanya Zlateva, PhD, Dean, Metropolitan College, Boston University, Boston, USA
Entrepreneurship is a creative facet of the business by challenging the odds and probably pursuing a good idea. This book explicitly bridges the gaps between the entrepreneurial challenges, management, and outcomes. This is a book at the grassroots of business linked entrepreneurship… A good read for all.
Angappa Gunasekaran, PhD, Director and Professor, School of Business Administration, Penn State Harrisburg, USA
Authors and Affiliations
About the author
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University and the UFV India Global Education of the University of the Fraser Valley, Canada.
Bibliographic Information
Book Title: Rebuilding Entrepreneurship at the Grassroots
Book Subtitle: Converging Divergent Factors of Society and Economy
Authors: Rajagopal
Series Title: Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
DOI: https://doi.org/10.1007/978-3-031-43270-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-43269-9Published: 04 January 2024
Softcover ISBN: 978-3-031-43272-9Due: 04 February 2024
eBook ISBN: 978-3-031-43270-5Published: 03 January 2024
Series ISSN: 2731-6874
Series E-ISSN: 2731-6882
Edition Number: 1
Number of Pages: XVII, 202
Number of Illustrations: 10 b/w illustrations
Topics: Entrepreneurship, Management, Emerging Markets/Globalization, Social Sciences, general