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COD: A Boon or Curse for Online Impulse Buying?

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Paradigm Shift in Business

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Abstract

Cash on delivery (COD) option has revolutionized the online shopping industry. Although COD has proved itself as a boon for customers, there are mixed opinions about its effectiveness among marketers. This article investigates COD from a marketer’s point of view. Based on the theories of perceived financial risk, it suggests moderating role of COD in enhancing online impulse purchases. Further, it investigates the negative side of COD and suggests the moderating role of COD in increasing product returns. It discusses the ways for the effective use of COD to help marketers to increase their profits. Managerial implications and future research scope are also discussed.

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Notes

  1. 1.

    For details see http://economictimes.indiatimes.com/small-biz/policy-trends/e-tailers-target-product-returns-limit-returns-to-12/articleshow/55553649.cms.

  2. 2.

    For retails see http://economictimes.indiatimes.com/industry/services/retail/fresh-trouble-for-ecommerce-vendors-losing-money-as-buyers-turn-back-cash-on-delivery-orders/articleshow/48180139.cms.

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Author information

Authors and Affiliations

  1. FLAME University, Pune, India

    Bilwa Deshpande

  2. Vardhman Samruddhi, Pune, India

    Gandhar Deshpande

Authors
  1. Bilwa Deshpande
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  2. Gandhar Deshpande
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Correspondence to Bilwa Deshpande .

Editor information

Editors and Affiliations

  1. EGADE Business School, Mexico City, Mexico

    Rajagopal

  2. International Management Institute, Bhubaneswar, Odisha, India

    Ramesh Behl

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Deshpande, B., Deshpande, G. (2023). COD: A Boon or Curse for Online Impulse Buying?. In: Rajagopal, Behl, R. (eds) Paradigm Shift in Business. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-40439-9_15

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