Business Process Automation for Data Teams - A Practical Approach at Handelsblatt Media Group

Abstract

This paper discusses the increasing importance of automating business processes, with a particular focus on data integration challenges required for data analytics at a larger organization. In this context, the paper introduces the concept of integration-Platform-as-a-service (iPaaS) solutions and highlights their key principles and advantages. It further presents a practical case study by the data team of Handelsblatt Media Group (HMG) to showcase how iPaaS can significantly increase efficiency of organizations. This paper not only serves as a valuable case study for iPaaS implementation for data teams, but also contributes to the broader discourse on the role of iPaaS technology in enhancing business performance.