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Reflected Light vs. Transmitted Light: Do They Give Different Impressions to Users?

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HCI International 2023 Posters (HCII 2023)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1832))

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Abstract

The difference in information display between a projector (reflected light) and a display (transmitted light) is an essential issue. Marshal McLuhan proposed in his book “Laws of Media” the well-known hypothesis that “reflected light makes people analytical and transmitted light makes them emotional.” In this study, we matched the display conditions of the projector and display as much as possible. Then we presented the subjects with emotional content (landscape video) and analytical content (three-digit multiplication) and asked them to evaluate their experiences. As a result, we found no statistical difference between the projector and the display evaluations.

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References

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Author information

Authors and Affiliations

  1. Disaster Prevention Research Institute, Kyoto University, Kyoto, 606-8501, Japan

    Ryohei Nakatsu & Naoko Tosa

  2. Seiko Epson Corporation, Nagano, 392-8502, Japan

    Manae Miyata & Hirotaka Kawata

  3. Graduate School of Education, Kyoto University, Kyoto, 606-8501, Japan

    Takashi Kusumi

Authors
  1. Ryohei Nakatsu
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  2. Manae Miyata
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  3. Hirotaka Kawata
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  4. Naoko Tosa
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  5. Takashi Kusumi
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Corresponding author

Correspondence to Ryohei Nakatsu .

Editor information

Editors and Affiliations

  1. University of Crete and Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

  2. University of Crete and Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Margherita Antona

  3. University of Crete and Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Stavroula Ntoa

  4. University of Central Florida, Orlando, FL, USA

    Gavriel Salvendy

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Nakatsu, R., Miyata, M., Kawata, H., Tosa, N., Kusumi, T. (2023). Reflected Light vs. Transmitted Light: Do They Give Different Impressions to Users?. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2023 Posters. HCII 2023. Communications in Computer and Information Science, vol 1832. Springer, Cham. https://doi.org/10.1007/978-3-031-35989-7_50

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  • DOI: https://doi.org/10.1007/978-3-031-35989-7_50

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35988-0

  • Online ISBN: 978-3-031-35989-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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