Abstract
Online car-hailing is progressively becoming the preferred mode of transportation for the younger population, and the related products and services are gaining traction. This study mainly explored car-hailing users’ task performance and experiences among different information visualization designs on the service evaluation interfaces. This experiment adopted a single-factor, between-subjects design. Participants were required to complete two evaluation tasks using an online car-hailing applet. Subjective feelings about the service evaluation interface were investigated through post-experimental questionnaires and interviews. After analyzing the collected data, the results show that (1) Information architecture can affect user performance. Service evaluation information organized by the type of content is significantly more efficient than information organized by the level of overall experience. (2) Using emoticons separately in detailed information can reduce efficiency. (3) Colors and icons on the service evaluation interface may have a positive impact on users’ subjective feelings.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Jesse, J.G., Fan, X.Y.(translated).: The Element of User Experience: User-Centered Design for the Web and Beyond. 2nd edu. China Machine Press, Beijing (2019). (in Chinese)
Li, J., Jiang, Y.D., Gu, T.Q.: Evaluating quality of online ride-hailing service based on users. Urban Transp. China 19(2), 103–111 (2021). (in Chinese)
Zheng, Y.Y.: Research on the evaluation of passenger trust on car-hailing service. MS thesis. Wuhan University of Technology (2018). (in Chinese)
Du, S.Y.: Principles of visual communication design. Augmented Edu. Shanghai People's Fine Arts Publishing House, Shanghai (2009). (in Chinese)
Jing, H.F.: Research on the interface interaction design of intelligent TV based on visual cognition. Indust. Des. 57–58 (2020). (in Chinese)
Liu, X., Lyu, J., Yu, J.: User visual cognition difference based on interface designated task. Pack. Eng. 39(22), 97–103 (2018). (in Chinese)
Zeng, Y., Liang, T.: A study of the visuo-cognitive characteristics of human-computer interaction interface icons. Art Panorama 8, 143 (2014). (in Chinese)
Li, J., Yu, S.L., Wu, X.L.: Effects of shape character encodings in the human-computer interface on visual cognitive performance. J. Comput.-Aid. Des. Comput. Graph. 30(1), 163–172 (2018). (in Chinese)
Chen, C.H., Chen, M.X.: Wayfinding in virtual environments with landmarks on overview maps. Interact. Comput. 32(3), 316–329 (2020)
Acknowledgements
This work was funded by Philosophy and Social Science Planning Project of Guangdong Province [GD22XYS31], and STU Scientific Research Initiation Grant [STF22003].
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Feng, Q., Chen, MX. (2023). The Design of Information Visualization on the Service Evaluation Interface of an Online Car-Hailing Applet. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2023. Lecture Notes in Computer Science, vol 14022. Springer, Cham. https://doi.org/10.1007/978-3-031-35936-1_26
Download citation
DOI: https://doi.org/10.1007/978-3-031-35936-1_26
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-35935-4
Online ISBN: 978-3-031-35936-1
eBook Packages: Computer ScienceComputer Science (R0)