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West Java Government Branding Using Social Media: A Case of Ridwan Kamil Personal Branding

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Social Computing and Social Media (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14025))

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Abstract

This study aims to analyze Ridwan Kamil’s Twitter social media in building personal branding ahead of the 2024 general election. This study uses a qualitative method. The data source in this study is the Twitter social media account @ridwankamil. The research data collection period was carried out from January 2022 to December 2022. The data analysis technique was through the Nvivo 12 Plus application. The results of this study indicate that the content of Ridwan Kamil’s political communications through the Twitter social media account @ridwankamil can build personal branding through the hashtag #indonesiajuara. Ridwan Kamil’s branding often displays his daily activities on his Twitter account to show consistency in what he does every day and what he displays to the public. Ridwan Kamil in building positive perceptions of the public using personal Twitter is reflected through the content of images, videos, and tweets that describe himself as an egalitarian, humorous, open, credible, and responsible person. The contributions in this research form the basis for building political image and branding through social media.

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Authors and Affiliations

  1. Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

    Mifahul Khairiyah,  Misran & Dimas Subekti

  2. Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

    Achmad Nurmandi

Authors
  1. Mifahul Khairiyah
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  2. Achmad Nurmandi
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  3. Misran
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  4. Dimas Subekti
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Corresponding author

Correspondence to Mifahul Khairiyah .

Editor information

Editors and Affiliations

  1. University of Bucharest, Bucharest, Romania

    Adela Coman

  2. University of Tsukuba, Tsukuba, Japan

    Simona Vasilache

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Khairiyah, M., Nurmandi, A., Misran, Subekti, D. (2023). West Java Government Branding Using Social Media: A Case of Ridwan Kamil Personal Branding. In: Coman, A., Vasilache, S. (eds) Social Computing and Social Media. HCII 2023. Lecture Notes in Computer Science, vol 14025. Springer, Cham. https://doi.org/10.1007/978-3-031-35915-6_16

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  • DOI: https://doi.org/10.1007/978-3-031-35915-6_16

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35914-9

  • Online ISBN: 978-3-031-35915-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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