Abstract
We provide an overview of Politika, a policy design prototype, and explain how it is applied in developing and analyzing pricing policies for wine brands versus their competitors. These policies seek to maximize the purchase motivation for specific brands of wine relative to their competitors in a population. Politika provides explicit representations for the policy parameters and their base case values that reflect the current state of the market. It then represents each policy alternative as a set of alternative values for a subset of the policy parameters. Furthermore, it is able to describe a set of constraints in the simulation of each alternative that can facilitate comparisons between alternatives. Finally, Politika allows the definition of criteria that will be automatically applied to the outcomes of the simulations and will allow the designer to estimate whether each alternative fulfills the policy goals.
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Acknowledgements
The research leading to the results presented in this paper has received funding from the European Union’s funded project PolicyCLOUD under Grant Agreement no 870675.
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Sgouros, N.M. (2023). Embedding Social Simulation in the Design of Wine Pricing Policies. In: Squazzoni, F. (eds) Advances in Social Simulation. ESSA 2022. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-031-34920-1_32
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DOI: https://doi.org/10.1007/978-3-031-34920-1_32
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