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Place and Role of Strategic Communications in Public Management System

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National Security Drivers of Ukraine

Part of the book series: Contributions to Political Science ((CPS))

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Abstract

Strategic communications are important and effective tool for establishing comprehensive internal and external communications of public authorities. They are able to ensure coordinated interaction of public administration on the adequacy of national-state “agenda” and the validity of fundamental meanings, guidelines, values, principles of social life, and activities of social institutions. This is especially important for modern Ukraine. There is a “clash of civilizations” both in the form of open military aggression and especially in the form of information warfare on the part of the Russian Federation. Conceptual model of strategic communications adapted to the field of public administration is proposed. There most communication activities take place at the tactical level of informational influence, involving direct interaction with target audiences and dialogue using multiple channels of information and information products.

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Author information

Authors and Affiliations

  1. Institute of Socio-Economic Geography and Spatial Management University of Gdańsk, Gdańsk, Poland

    Tomash Michalski

  2. Scientific Institute of Public Administration and Civil Service, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

    Tetyana Syvak

  3. National University of Civil Defence of Ukraine, Kharkiv, Ukraine

    Svitlana Dombrovska

  4. Interregional Academy of Personnel Management, Kyiv, Ukraine

    Valentyn Stanishevskiy & Ivan Servetskiy

Authors
  1. Tomash Michalski
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  2. Tetyana Syvak
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  3. Svitlana Dombrovska
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  4. Valentyn Stanishevskiy
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  5. Ivan Servetskiy
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Editor information

Editors and Affiliations

  1. Institute of Social Sciences, University of Gdańsk, Gdańsk, Poland

    Oleksandr Radchenko

  2. National Aviation University, Kyiv, Ukraine

    Valeriia Kovach

  3. Interregional Academy of Personnel Management, Kyiv, Ukraine

    Inna Semenets-Orlova

  4. General Energy Institute of the National Academy of Sciences of Ukraine, Kyiv, Ukraine

    Artur Zaporozhets

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© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Michalski, T., Syvak, T., Dombrovska, S., Stanishevskiy, V., Servetskiy, I. (2023). Place and Role of Strategic Communications in Public Management System. In: Radchenko, O., Kovach, V., Semenets-Orlova, I., Zaporozhets, A. (eds) National Security Drivers of Ukraine. Contributions to Political Science. Springer, Cham. https://doi.org/10.1007/978-3-031-33724-6_8

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