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Investment Strategies of Digital Music Copyright in Uncertain Environment

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E-Business. Digital Empowerment for an Intelligent Future (WHICEB 2023)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 481))

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Abstract

Online contents providers such as music platforms (e.g., Netease Cloud Music, QQ Music, etc.) generally adopt the mode that free users can listen to part of the music library, and paying users can listen to all the music. This paper takes online music platform as the research subject and takes the instability of network environment and the uncertainty of digital music copyright playing effects into consideration to study the copyright investment decisions of digital assets. Firstly, this paper takes the playback effects of different levels of digital music copyright and the operation cost of online music platforms as uncertain variables, and then constructs an uncertain digital music copyright portfolio model considering the constraints of income, cost, and risk of the platform. Secondly, based on the uncertainty theory, the uncertainty model is transformed into the corresponding deterministic form. Finally, this paper calculates the optimal choice of music tracks belonging to different levels through numerical examples, verifies the effectiveness and practicability of the model and algorithm, and further explores the influence of investment preference on investment decisions.

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Notes

  1. 1.

    Source: iiMedia Report 2020 China Online Music Industry Development Research Report.

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Acknowledgement

This research was supported by the National Natural Science Foundation of China under Grant 72121001 and 72131005, and Shanghai Pudong Development Bank under spdbheb-20220415.

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Authors and Affiliations

  1. Harbin Institute of Technology, Harbin, People’s Republic of China

    Xixi Wang & Nan Zhang

Authors
  1. Xixi Wang
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  2. Nan Zhang
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Corresponding author

Correspondence to Nan Zhang .

Editor information

Editors and Affiliations

  1. University of Calgary, Calgary, AB, Canada

    Yiliu Tu

  2. China University of Geosciences, Wuhan, China

    Maomao Chi

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Wang, X., Zhang, N. (2023). Investment Strategies of Digital Music Copyright in Uncertain Environment. In: Tu, Y., Chi, M. (eds) E-Business. Digital Empowerment for an Intelligent Future. WHICEB 2023. Lecture Notes in Business Information Processing, vol 481. Springer, Cham. https://doi.org/10.1007/978-3-031-32302-7_15

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  • DOI: https://doi.org/10.1007/978-3-031-32302-7_15

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-32301-0

  • Online ISBN: 978-3-031-32302-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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