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Conceptualizing Experience-Rich Sustainable Tourism

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Digitalisation: Opportunities and Challenges for Business (ICBT 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 621))

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Abstract

The tourism sector has put a great deal of strain and adverse effects on Langkawi’s economy and environment. Such problems have endangered Langkawi’s tourism sector and brought the island dangerously near to losing its UNESCO Global Geopark designation. Furthermore, little effort has been made to solve the issues. Instead of creating distinctive, sustainable content for the visitation experience that current visitors crave, the majority of tactics used up to this point have simply concentrated on enhancing governmental regulations and maintaining the aesthetic splendor of the surrounding area. This study is intended to fill these knowledge gaps by exploring aspects specific to developing a distinctive experience that is rich in the context of sustainable tourism. The purpose of this conceptual paper is to show how Experience-Rich Sustainable Tourism (ERST) might affect tourists’ satisfaction. This study will enable tourism players to pay attention to the specific preferences of tourists and develop various experience-related activities and packages that suit the tourists’ different tastes and demands upon visiting Langkawi. The study will extend the existing literature on ERST and satisfaction in the context of Langkawi as a destination.

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Acknowledgement

The authors would like to thank Ministry of Higher Education Malaysia for providing FRGS grant (FRGS/1/2020/WAB01/UMK/03/2) and (R/FRGS/A1100/01664A/002/2020/00876). Also, this work was supported by Universiti Malaysia Kelantan.

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Authors and Affiliations

  1. Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, 16100, Kota Bharu, Kelantan, Malaysia

    Marlisa Abdul Rahim, Nurzehan Abu Bakar, Nor Maizana Mat Nawi, Nik Alif Amri Nik Hashim & Siti Salina Saidin

  2. Faculty of Hotel and Tourism Management, Universiti Teknologi Mara, 40450, Shah Alam, Selangor, Malaysia

    Hassnah Wee

Authors
  1. Marlisa Abdul Rahim
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  2. Nurzehan Abu Bakar
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  3. Nor Maizana Mat Nawi
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  4. Nik Alif Amri Nik Hashim
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  5. Hassnah Wee
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  6. Siti Salina Saidin
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Corresponding author

Correspondence to Marlisa Abdul Rahim .

Editor information

Editors and Affiliations

  1. Northern Cyprus Campus, Middle East Technical University, Kalkanlı, Türkiye

    Bahaaeddin Alareeni

  2. College of Business and Finance, Ahlia University, Manama, Bahrain

    Allam Hamdan

  3. University College of Bahrain, Manama, Bahrain

    Reem Khamis

  4. Lebanese American University, Beirut, Lebanon

    Rim El Khoury

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Rahim, M.A., Bakar, N.A., Nawi, N.M.M., Hashim, N.A.A.N., Wee, H., Saidin, S.S. (2023). Conceptualizing Experience-Rich Sustainable Tourism. In: Alareeni, B., Hamdan, A., Khamis, R., Khoury, R.E. (eds) Digitalisation: Opportunities and Challenges for Business. ICBT 2022. Lecture Notes in Networks and Systems, vol 621. Springer, Cham. https://doi.org/10.1007/978-3-031-26956-1_76

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  • DOI: https://doi.org/10.1007/978-3-031-26956-1_76

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  • Publisher Name: Springer, Cham

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