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Palgrave Macmillan

Public Relations Management in Africa Volume 1

Exploring Organisational Impact

  • Book
  • © 2023

Overview

Editors:
  1. Albert A. Anani-Bossman

    1. Department of Public Relations, University of Media, Arts and Communication, UniMAC-GIJ Campus, Accra, Ghana

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  2. Takalani E. Mudzanani

    1. Department of Communication Science, University of South Africa, Pretoria, South Africa

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  3. Cornelius B. Pratt

    1. Department of Advertising and Public Relations, Lew Klein College of Media and Communication, Temple University, Philadelphia, USA

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  4. Isaac A. Blankson

    1. African University College of Communications, Accra, Ghana

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  • This book presents milestones in the development of the body of knowledge on public relations in Africa
  • This book provides insights into the public relations practice in major markets on the continent
  • It's both an educational resource and a training tool for public relations students in Africa and elsewhere

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xxvi
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  2. Introduction: Public Relations Management in Africa

    • Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson
    Pages 1-15

  3. Public Relations in Sub-Saharan Africa: A Ten-Year Review

    • Prisca S. Ngondo, Anna Klyueva
    Pages 17-40

  4. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana

    • Albert A. Anani-Bossman
    Pages 41-67

  5. Tensions Between Public Relations and Journalism: A Namibian Perspective

    • Albertina Kashuupulwa, Eno Akpabio
    Pages 69-87

  6. China’s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt

    • Muhammad Khalil Khan, Cornelius B. Pratt, Nadeem Akhtar
    Pages 89-120

  7. Public Relations Evaluation in Ghana: Are We There Yet?

    • Albert A. Anani-Bossman, Derek Onomah
    Pages 121-144

  8. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners

    • Zamda George, Eno Akpabio
    Pages 145-157

  9. Is China’s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers

    • Cornelius B. Pratt
    Pages 159-186

  10. The CEO Activism Playbook: An Empirical African Perspective from Ghana

    • Eric Kwame Adae, Gregory Gondwe, Jared Macary
    Pages 187-214

  11. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities

    • Daniel Nkrumah, Daniel Norris Bekoe
    Pages 215-240

  12. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa

    • Isaac A. Blankson, Albert A. Anani-Bossman
    Pages 241-260

  13. Back Matter

    Pages 261-264
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Keywords

About this book

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. 


Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.



Editors and Affiliations

  • Department of Public Relations, University of Media, Arts and Communication, UniMAC-GIJ Campus, Accra, Ghana

    Albert A. Anani-Bossman

  • Department of Communication Science, University of South Africa, Pretoria, South Africa

    Takalani E. Mudzanani

  • Department of Advertising and Public Relations, Lew Klein College of Media and Communication, Temple University, Philadelphia, USA

    Cornelius B. Pratt

  • African University College of Communications, Accra, Ghana

    Isaac A. Blankson

About the editors

Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. He is a coeditor of Marketing Communications in Emerging Economies: Foundational and Contemporary Issues (Palgrave Macmillan, 2021). 


Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). He specializes in organizational communications and Tourism marketing.


Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. His recent journal articles include those in Media, War & Conflict (2021); Frontiers in Public Health (2021, 2022); The Social Science Journal (2020, 2022 ); and the International Journal of Communication (2019). 


Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). He has authored several publications and is co-editor of Negotiating Democracy: Media Transformations in Emerging Democracies (State University of New York Press).

Bibliographic Information

  • Book Title: Public Relations Management in Africa Volume 1

  • Book Subtitle: Exploring Organisational Impact

  • Editors: Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson

  • DOI: https://doi.org/10.1007/978-3-031-26704-8

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2023

  • Hardcover ISBN: 978-3-031-26703-1Published: 13 July 2023

  • Softcover ISBN: 978-3-031-26706-2Due: 13 August 2023

  • eBook ISBN: 978-3-031-26704-8Published: 12 July 2023

  • Edition Number: 1

  • Number of Pages: XXVI, 264

  • Number of Illustrations: 8 b/w illustrations

  • Topics: Media and Communication, Corporate Communication/Public Relations, Social Media, African Business

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