Overview
- Comprehensively presents the impact of digitalization on price management
- Clearly demarcates and methodically links business model, revenue model, and pricing process
- Integrates behavioral insights into the pricing process to provide the highest practical relevance
Part of the book series: Management for Professionals (MANAGPROF)
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About this book
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
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Keywords
Table of contents (13 chapters)
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Front Matter
Authors and Affiliations
About the author
Frank Frohmann has more than 20 years of leadership experience in marketing, sales and pricing. He has extensive pricing competencies covering in-house consulting (Bosch, Lufthansa Cargo and others), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (Simon-Kucher & Partners, and others).
Frank started his career at Simon-Kucher & Partners in 1996 and his thesis 'Pricing in the Airline Industry' was completed under the supervision of Prof. Hermann Simon. Since 2013 he has been working for an international chemical company.
Frank started his career at Simon-Kucher & Partners in 1996 and his thesis 'Pricing in the Airline Industry' was completed under the supervision of Prof. Hermann Simon. Since 2013 he has been working for an international chemical company.
Bibliographic Information
Book Title: Digital Pricing
Book Subtitle: A Guide to Strategic Pricing for the Digital Economy
Authors: Frank Frohmann
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-031-24591-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-24590-9Published: 04 March 2023
Softcover ISBN: 978-3-031-24593-0Published: 05 March 2024
eBook ISBN: 978-3-031-24591-6Published: 03 March 2023
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XV, 338
Number of Illustrations: 48 b/w illustrations, 1 illustrations in colour
Additional Information: Original German edition published by Springer Fachmedien Wiesbaden GmbH, Wiesbaden, Germany, 2018
Topics: Marketing, e-Business/e-Commerce, Business Process Management, Business Strategy/Leadership, Sales/Distribution