Abstract
This conclusion recaps the chapters and topics covered in the text, and provides a call to action for individuals to continue researching and learning more about rivalry and group behavior. In particular, the chapter details future steps that can be taken by interested parties to continue the study of rivalry and group negativity. The chapter and text concludes with thoughts about the future of group behavior and attempts for people to engage in finding commonalities and paths toward increased understanding and compassion of out-group members.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Havard, C. T. (2014). Glory Out of Reflected Failure: The examination of how rivalry affects sport fans. Sport Management Review, 17, 243–253. https://doi.org/10.1016/j.smr.2013.09.002
Havard, C. T. (2020). Rivalry in sport: Understanding fan behavior and organizations. Palgrave Macmillan. ISBN: eBook—978-3-030-47455-3, Print—978-303047454-6.
Havard, C. T. (2021). Rivalry and group behavior among consumers and brands: Comparisons in and out of the sport context. Palgrave Macmillan. ISBN: eBook—978-3-030-85245-0, Print—978-3-030-85244-3, https://doi.org/10.1007/978-3-030-85245-0
Havard, C. T., Gray, D. P., Gould, J., Sharp, L. A., & Schaffer, J. J. (2013). Development and validation of the Sport Rivalry Fan Perception Scale (SRFPS). Journal of Sport Behavior, 36, 45–65.
Havard, C. T., Greive, F. G., & Peetz, T. (2021). Introduction of a hierarchy of out-group derogation. In C. Havard (Ed.), Rivalry and group behavior among consumers and brands: Comparisons in and out of the sport context. Palgrave Macmillan.
Tajfel, H. (1978). Differentiation between social groups: Studies in the social psychology of intergroup relations. Academic Press Inc.
Turner, J. C. (1975). Social comparison and social identity: Some prospects for intergroup behvaiour. European Journal of Social Psychology, 5, 5–34. https://doi.org/10.1002/ejsp.2420050102
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Havard, C.T. (2023). Continuing the Journey. In: Intense Group Behavior and Brand Negativity. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-23456-9_6
Download citation
DOI: https://doi.org/10.1007/978-3-031-23456-9_6
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-23455-2
Online ISBN: 978-3-031-23456-9
eBook Packages: Business and ManagementBusiness and Management (R0)