Abstract
With Marketing Automation (MA), companies can take into account the prospective customer behavior characterized by anonymous and comprehensive research well before a purchase decision is made. The mutual appreciation of the disciplines of sales and marketing and their effective dovetailing leads to the optimal utilization of leads that have been significantly improved in terms of quantity and quality through marketing automation. In conjunction with the mechanisms of sales automation, the path to sales success and profitable growth for the company is effectively taken.
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Aull, M. (2023). Dovetailing of Marketing and Sales Automation. In: Hannig, U., Seebacher, U. (eds) Marketing and Sales Automation. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-031-20040-3_4
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DOI: https://doi.org/10.1007/978-3-031-20040-3_4
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