Skip to main content
SpringerLink
Log in

Usability Evaluation Towards a Cultural Perspective: Design Guidelines for Peruvian Government Websites

  • Conference paper
  • First Online:
HCI International 2022 - Late Breaking Papers. Design, User Experience and Interaction (HCII 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13516))

Included in the following conference series:

  • 1211 Accesses

Abstract

Usability currently plays an essential role in the software development process. Companies are increasingly concerned with offering understandable, attractive, and easy-to-use websites to ensure their success in the market. However, based on usability studies, cultural factors can affect how people interact with the systems. Although multiple investigations have been conducted to determine the best design settings for each cultural context, there is no evidence of research that analyses the perspective of Latin American countries. In this study, we have analyzed the Cultural Models to establish guidelines that can guide the design of web usable user interfaces oriented to Peruvian citizens. Including cultural factors with which Peruvians are familiar could increase satisfaction with the website. The proposed guidelines were established and validated through a systematic methodology that involved several structured and well-defined steps. In this process, and using the proper cultural model, prominent design elements were identified as those that must represent the cultural identity and, therefore, must guide the design process of a Peruvian website. The selection of featured design elements was based on analyzing cultural factors and design elements presented on Peruvian websites and from countries with similar cultural characteristics. This work intends to serve as a reference to increase the quality of the software systems offered to citizens in Latin America.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Aladwani, A.M.: A cross-cultural comparison of Kuwaiti and British citizens’ views of e-government interface quality. Gov. Inf. Q. 30(1), 74–86 (2013). https://doi.org/10.1016/j.giq.2012.08.003

    Article  Google Scholar 

  2. Alexander, R., Murray, D., Thompson, N.: Cross-cultural web design guidelines. In: Proceedings of the 14th International Web for All Conference. W4A 2017, Association for Computing Machinery, New York, NY, USA (2017). https://doi.org/10.1145/3058555.3058574

  3. Alexander, R., Murray, D., Thompson, N.: Cross-cultural web usability model. In: Bouguettaya, A. (ed.) WISE 2017. LNCS, vol. 10570, pp. 75–89. Springer, Cham (2017). https://doi.org/10.1007/978-3-319-68786-5_6

    Chapter  Google Scholar 

  4. Alexander, R., Thompson, N., McGill, T., Murray, D.: The influence of user culture on website usability. Int. J. Hum Comput. Stud. 154, 102688 (2021). https://doi.org/10.1016/j.ijhcs.2021.102688

    Article  Google Scholar 

  5. Alostath, J.M., Almoumen, S., Alostath, A.B.: Identifying and measuring cultural differences in cross-cultural user-interface design. In: Aykin, N. (ed.) IDGD 2009. LNCS, vol. 5623, pp. 3–12. Springer, Heidelberg (2009). https://doi.org/10.1007/978-3-642-02767-3_1

    Chapter  Google Scholar 

  6. Burgmann, I., Kitchen, P.J., Williams, R.: Does culture matter on the web? Market. Intell. Plan. 24(1), 62–76 (2006). https://doi.org/10.1108/02634500610641561

    Article  Google Scholar 

  7. Chu, J., Zhu, X.: Culture-oriented evaluation method for interaction: applied in Chinese e-commerce website design. In: 2010 3rd International Conference on Computer Science and Information Technology, vol. 2, pp. 331–335 (2010). https://doi.org/10.1109/ICCSIT.2010.5564590

  8. Collazos, C.A., Gil, R.: Using cross-cultural features in web design patterns. In: 2011 Eighth International Conference on Information Technology: New Generations, pp. 514–519 (2011). https://doi.org/10.1109/ITNG.2011.95

  9. Cyr, D., Head, M., Larios, H.: Colour appeal in website design within and across cultures: a multi-method evaluation. Int. J. Hum Comput. Stud. 68(1), 1–21 (2010). https://doi.org/10.1016/j.ijhcs.2009.08.005

    Article  Google Scholar 

  10. Díaz, J., et al.: Website transformation of a Latin American airline: effects of cultural aspects and user experience on business performance. IEEE Lat. Am. Trans. 17(05), 766–774 (2019). https://doi.org/10.1109/TLA.2019.8891945

    Article  Google Scholar 

  11. Díaz, J., Rusu, C., Pow-Sang, J.A., Roncagliolo, S.: A cultural-oriented usability heuristics proposal. In: Proceedings of the 2013 Chilean Conference on Human - Computer Interaction, pp. 82–87. ChileCHI 2013, Association for Computing Machinery, New York, NY, USA (2013). https://doi.org/10.1145/2535597.2535615

  12. Dong, Y., Lee, K.P.: A cross-cultural comparative study of users’ perceptions of a webpage: With a focus on the cognitive styles of Chinese, Koreans and Americans. Int. J. Des. 2(2), 19–30 (2008)

    Google Scholar 

  13. Fernandez, A., Insfran, E., Abrahão, S.: Usability evaluation methods for the web: a systematic mapping study. Inf. Softw. Technol. 53(8), 789–817 (2011). https://doi.org/10.1016/j.infsof.2011.02.007

    Article  Google Scholar 

  14. Fraternali, P., Tisi, M.: Identifying cultural markers for web application design targeted to a multi-cultural audience. In: 2008 Eighth International Conference on Web Engineering, pp. 231–239 (2008). https://doi.org/10.1109/ICWE.2008.34

  15. Gamboa, Y., Arenas, J.J., Paz, F.: Usability evaluation towards a cultural perspective: a systematic literature review. In: Marcus, A., Rosenzweig, E. (eds.) HCII 2020. LNCS, vol. 12202, pp. 608–617. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-49757-6_44

    Chapter  Google Scholar 

  16. Geert Hofstede: Hofstede Insights. https://www.hofstede-insights.com/ (2022). Accessed 20 May 2022

  17. Gould, E.W., Zalcaria, N., Yusof, S.A.M.: Applying culture to web site design: a comparison of Malaysian and us web sites. In: 18th Annual Conference on Computer Documentation. IPCC SIGDOC 2000. In: Proceedings of IEEE Professional Communication Society International Professional Communication Conference on Technology and Teamwork, pp. 161–171, September 2000. https://doi.org/10.1109/IPCC.2000.887273

  18. Hall, E.T.: The Dance of Life: The Other Dimension of Time. Anchor Books, United States of America (1984)

    Google Scholar 

  19. Hofstede, G., Hofstede, G.J., Minkov, M.: Cultures and Organizations: Software of the Mind - Intercultural Cooperation and Its Importance for Survival. McGraw Hill, United States of America (2010)

    Google Scholar 

  20. Hu, J., Shima, K., Oehlmann, R., Zhao, J., Takemura, Y., ichi Matsumoto, K.: An empirical study of audience impressions of B2C web pages in Japan, China and the UK. Electron. Commer. Res. App. 3(2), 176–189 (2004). https://doi.org/10.1016/j.elerap.2003.09.004

  21. Jano, Z.: Website usability and cultural dimensions in Malaysian and Australian universities. Asian Soc. Sci. 11(9), 176–189 (2015). https://doi.org/10.5539/ass.v11n9p1

    Article  Google Scholar 

  22. Kitchenham, B., Charters, S.: Guidelines for performing systematic literature reviews in software engineering. Technical report. EBSE 2007–001, Keele University and Durham University (2007)

    Google Scholar 

  23. Kumar, B., Roy, S.: An empirical study on usability and security of e-commerce websites. In: Kumar, R., Quang, N.H., Kumar Solanki, V., Cardona, M., Pattnaik, P.K. (eds.) Research in Intelligent and Computing in Engineering. AISC, vol. 1254, pp. 735–746. Springer, Singapore (2021). https://doi.org/10.1007/978-981-15-7527-3_69

    Chapter  Google Scholar 

  24. Li, H., Sun, X., Zhang, K.: Culture-centered design: cultural factors in interface usability and usability tests. In: Eighth ACIS International Conference on Software Engineering, Artificial Intelligence, Networking, and Parallel/Distributed Computing (SNPD 2007), vol. 3, pp. 1084–1088 (2007). https://doi.org/10.1109/SNPD.2007.489

  25. Nisbett, R.E., Peng, K., Choi, I., Norenzayan, A.: Culture and systems of thought: holistic versus analytic cognition. Psychol. Rev. 108(2), 291–310 (2001). https://doi.org/10.1037/0033-295X.108.2.291

    Article  Google Scholar 

  26. Park, J.Y.: Cross-cultural language learning and web design complexity. Interact. Learn. Environ. 23(1), 19–36 (2015). https://doi.org/10.1080/10494820.2012.745427

    Article  Google Scholar 

  27. Plocher, T., Rau, P.L.P., Choong, Y.Y., Guo, Z.: Cross-Cultural Design, pp. 252–279. John Wiley & Sons, Ltd., Hoboken (2021). https://doi.org/10.1002/9781119636113.ch10

  28. Snelders, D., Morel, K.P., Havermans, P.: The cultural adaptation of web design to local industry styles: a comparative study. Des. Stud. 32(5), 457–481 (2011). https://doi.org/10.1016/j.destud.2011.03.001

    Article  Google Scholar 

  29. Trompenaars, F., Hampden-Turner, C.: Riding the Waves of Culture: Understanding Diversity in Global Business. McGraw Hill, United States of America (2012)

    Google Scholar 

  30. Victor, D.A.: International Business Communication. HarperCollins, United States of America (1992)

    Google Scholar 

  31. Wan Mohd, W.A.R., Md Noor, N.L., Mehad, S.: The Information Architecture of E-Commerce: An Experimental Study on User Performance and Preference, pp. 723–731. Springer, Boston (2010). https://doi.org/10.1007/b137171_75

Download references

Acknowledgement

This study is highly supported by the Section of Informatics Engineering of the Pontifical Catholic University of Peru (PUCP) - Peru, and the “HCI, Design, User Experience, Accessibility & Innovation Technologies” Research Group (HCI-DUXAIT). HCI-DUXAIT is a research group of PUCP.

Author information

Authors and Affiliations

  1. Pontificia Universidad Católica del Perú, San Miguel, Lima, 32, Peru

    Yoluana Gamboa, Juan Jesús Arenas & Freddy Paz

Authors
  1. Yoluana Gamboa
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Juan Jesús Arenas
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Freddy Paz
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Yoluana Gamboa .

Editor information

Editors and Affiliations

  1. The Open University of Japan, Chiba, Japan

    Masaaki Kurosu

  2. Tokyo University of Science, Tokyo, Saitama, Japan

    Sakae Yamamoto

  3. Tokyo City University, Tokyo, Japan

    Hirohiko Mori

  4. Southern University of Science and Technology, Shenzhen, China

    Marcelo M. Soares

  5. World Usability Day and Bubble Mountain Consulting, Newton Center, MA, USA

    Elizabeth Rosenzweig

  6. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

  7. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

  8. Coventry University, Coventry, UK

    Don Harris

  9. Cranfield University, Cranfield, UK

    Wen-Chin Li

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Gamboa, Y., Arenas, J.J., Paz, F. (2022). Usability Evaluation Towards a Cultural Perspective: Design Guidelines for Peruvian Government Websites. In: Kurosu, M., et al. HCI International 2022 - Late Breaking Papers. Design, User Experience and Interaction. HCII 2022. Lecture Notes in Computer Science, vol 13516. Springer, Cham. https://doi.org/10.1007/978-3-031-17615-9_26

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-17615-9_26

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-17614-2

  • Online ISBN: 978-3-031-17615-9

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation