Abstract
It is difficult to predict the future of social media monetization. Multiple actors, individuals, organizations, and platforms can use social media to earn profits. Their paths to monetization are diverse and follow different routes. However, we can find some clues about the attributes of future monetization strategies and models based on current social media.
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Notes
- 1.
What Are Social Media Bots? And How Do They Impact National Security? Retrieved April 13, 2022, from https://www.echosec.net/blog/what-are-social-media-bots
- 2.
3 Ways to Boost Your Marketing with Smartwatches and Wearable Technology. Retrieved April 14, 2022, from https://insights.discoverglobalnetwork.com/digital-commerce/wearable-technology-for-enhanced-marketing
- 3.
Show my Facebook Photos. Retrieved April 15, 2022, from https://www.amazon.com/Amazon-Show-my-Facebook-Photos/dp/B08C6GXLKG/ref=sr_1_1?crid=9JPFLRTYZ9HX&keywords=facebook+skill&qid=1650015833&sprefix=facebook+skill%2Caps%2C319&sr=8-1
- 4.
Source: Rec Room. Retrieved April 25, 2022, from https://recroom.com/
- 5.
Source: The Houghton Hotel. Retrieved April 25, 2022, from https://thehoughtonhotel.com/about-us/
- 6.
Source: Choose Your Avatar and Blaze a Path Forward. Retrieved April 26, 2022, from https://www.sapien.network/passport
- 7.
Source: Uhive. Retrieved April 26, 2022, from https://www.uhive.com/
- 8.
Source: What are the Usages of the Uhive Token? Retrieved April 26, 2022, from https://wiki.uhive.com/kb/what-are-the-usages-of-uhive-tokens/
- 9.
Source: How to Buy Uhive Tokens? Retrieved April 26, 2022, from https://wiki.uhive.com/kb/how-to-buy-uhive-tokens/
- 10.
The four business solutions of WeChat Pay are adapted from WeChat Pay’s official webpage (retrieval date: April 29, 2022): https://pay.weixin.qq.com/static/product/product_index.shtml
- 11.
The discussion on Licaitong is adapted from this site. Retrieved April 29, 2022, from https://www.tencentwm.com/web/v3/about.shtml
- 12.
The China Communications Construction case was adopted from Enterprise WeChat’s enterprise cases. Retrieved April 29, 2022, from https://work.weixin.qq.com/nl/index/caselist?id=zgjj
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Martínez-López, F.J., Li, Y., Young, S.M. (2022). New Technologies to Enhance Money-Making Potential. In: Social Media Monetization. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-031-14575-9_15
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