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Multidimensional Value Creation Through Cultural Programmes? Challenges for Veszprém-Balaton ECoC 2023

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Cultural Leadership in Transition Tourism

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

This research aims to enrich the international debate on cultural programmes by investigating the challenges the European Capital of Culture (ECoC) faces when promoting the long-term cultural and social development of cities and the innovation of their cultural offer. Focusing on the case of Veszprém-Balaton, ECoC in 2023, the field research investigates: the main weaknesses of the urban cultural policy and management; if and how the cultural sector is currently contributing to the quality of life and sustainable tourism development; expected innovations that ECoC could and should trigger to bring culture to people and widen its understanding over the long term. Taking into account the increasing scientific literature devoted to value creation, the paper focuses on the role of community engagement and networking in the cultural and tourism sector for promoting long-term development. The literature review allowed us to build a conceptual framework that guided and structured the analysis of the case study. The research findings reveal the need to improve the levels of involvement and networking and highlight the role of process innovations in addition to product innovations, for ensuring long-term sustainable development. The results also provide policy and managerial implications for cities entering into cultural programmes.

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Notes

  1. 1.

    Agora Cultural Centre (https://agoraveszprem.hu/english-site/), Eötvös Károly County Library (https://www.ekmk.hu/index.php/201-angol/664-angol), Petőfi Theater (https://www.petofiszinhaz.hu/), Hangvilla (https://www.hangvilla.com/), Kabóca Puppet Theatre (https://www.kabocababszinhaz.hu/en), Laczkó Dezső Museum (https://www.ldm.hu/en), Salezianum (https://szalezianum.hu/), Balaton Museum in Keszthely (https://balatonimuzeum.hu/), House of Arts (https://www.muveszetekhaza.hu/)

  2. 2.

    For centuries, Hungary’s queens were crowned by the bishop of Veszprém.

  3. 3.

    The Agora Cultural Centre for Veszprém’s residents, for example has a theatre room (300 seats), more than ten presentation rooms (hosting from 20 to 100 people), language laboratories, computer rooms, one room/open space for temporary exhibitions, two handcrafts rooms, three meetings rooms for the public and associations, one small library. The Eötvös Károly County Library has one event hall for up to 100 people, one meeting room for up 25 people, with fixed tables, and a community space for up to 50 people.

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Acknowledgements

This research has been supported by the European Union and Hungary and co-financed by the European Social Fund through the project EFOP-3.6.2-16-2017-00017, titled “Sustainable, intelligent and inclusive regional and city models” (Research topic: “Aspects of the quality of life by the Lake Balaton as a living space”; Research field: II.2).

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Authors and Affiliations

  1. Department of Education, Cultural Heritage and Tourism, University of Macerata, Macerata, Italy

    Mara Cerquetti

  2. Faculty of Business and Economics, University of Pannonia, Veszprém, Hungary

    Katalin Lőrincz & Ágnes Raffay-Danyi

Authors
  1. Mara Cerquetti
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  2. Katalin Lőrincz
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  3. Ágnes Raffay-Danyi
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Correspondence to Mara Cerquetti .

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Editors and Affiliations

  1. Link Campus University, Rome, Italy

    Elena Borin

  2. University of Macerata, Macerata, Italy

    Mara Cerquetti

  3. Faculty of Humanities, Universitat Internacional de Catalunya, Barcelona, Spain

    Marta Crispí

  4. Faculty of Humanities, Universitat Internacional de Catalunya, Barcelona, Spain

    Judith Urbano

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Cerquetti, M., Lőrincz, K., Raffay-Danyi, Á. (2022). Multidimensional Value Creation Through Cultural Programmes? Challenges for Veszprém-Balaton ECoC 2023. In: Borin, E., Cerquetti, M., Crispí, M., Urbano, J. (eds) Cultural Leadership in Transition Tourism. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-14121-8_11

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