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Abstract

Voices from the business community, most evident in Europe and North America, form a chorus calling lately for a “more fair, inclusive, and sustainable ‘new capitalism”’. This is arguably due to public pressure and a changing zeitgeist there that attributes an important role in addressing social and environmental challenges that societies are facing to corporations. Two recent surveys in the USA report that a majority of respondents favor a more equitable form of capitalism, in which companies prioritize the interests of stakeholder, particularly employees. Moreover, people tend to be more loyal to those companies that follow a purpose which aligns with their core values. This is especially true for younger generations. As a result, we are witnessing the herald of a paradigm shift away from an exclusive focus on shareholders and profit maximization to a stakeholder-centric and purpose-driven business model. I present recent examples from Europe and North America that challenge the prevailing business paradigm and hold out the prospect of its transformation.

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Notes

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    It is worth noting that the authors use a different notion of “raison d’etre” here than in Nonaka et al. (2000): While in the latter they refer to knowledge creation as the reason for being, here they point to a purpose other than the quantitative increase of knowledge. They refer to a value proposition that empowers leaders to make the right decisions.

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Kragulj, F. (2023). Calls from Practice. In: Knowledge Management and Sustainable Value Creation. Knowledge Management and Organizational Learning, vol 11. Springer, Cham. https://doi.org/10.1007/978-3-031-12729-8_2

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