Abstract
Since its release, the Lean Startup (LS) method has taken the business model innovation world like a storm. Subject to praise and rejection by many, this practice is now mainstream for incubators, accelerators, and innovation centers. Academics are devoting many research hours to work out LS implications. Yet we found that LS application in the field of sustainable business model innovation (SBMI) has been overlooked. Thus, this chapter concentrates on deepening on three specific LS features: a set of 17 claims called the Customer Development Manifesto (CDM), the core LS process called the Customer Development (CusDev), and the suitability of the CDM and CusDev for SBMI. A thorough review of the academic innovation literature and fields has helped us rigorously examine the CDM claims finding sound supportive foundations and limiting considerations—serving as future research avenues. Extending the implications of the CDM into the CusDev practice, we also found academic support to base its approach to modelling businesses and incorporating stakeholders to this modelling. Moreover, having defined the valueholder concept as a subset of relevant (salient and fringe) stakeholders, we have widened CusDev original design to properly shape sustainable business models integrating valueholders’ interests with the activities and challenges imposed by SBMI and its triple (economic, social, and environmental) bottom line. The chapter closes with implications for researchers and practitioners and future research proposals.
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Notes
- 1.
“Manifesto.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/manifesto. Accessed 29 Nov. 2021
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Peralta, A. (2022). Lean Startup and Sustainable Business Model Innovation: A Review of the Customer Development Process. In: Prokop, V., Stejskal, J., Horbach, J., Gerstlberger, W. (eds) Business Models for the Circular Economy. Sustainability and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-08313-6_4
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