Abstract
This research has conducted an investigation of users’ loyalty to earthquake early warning technology with the purpose of describing how different factors affect users’ loyalty. This research is aimed at establishing a human-computer model of users’ loyalty aforementioned with the example of an application (hereinafter referred to as APP) named “Earthquake Early Warning”. Respondents (n = 332) were required to assess their loyalty to the APP in the research. Their answers which shall be analyzed are related to social stimuli, perceived usefulness, users’ satisfaction and frequency of use so as to make sure influences of these factors on loyalty of respondents. The result has shown that influences of these factors on users’ loyalty are various. The research suggests that social stimuli positively affect perceived usefulness which positively affects satisfaction and loyalty, and satisfaction and frequency of use positively affect loyalty. This investigation has emphasized the significance of taking into consideration different factors of users’ loyalty in terms of earthquake early warning technology. Hence, this research has put forward a framework to assist relevant staff to enhance users’ loyalty to earthquake early warning technology in different aspects and help users take right responses to a coming earthquake as soon as possible in order to maximize the effect of earthquake early warning technology and minimize casualties and economic losses.
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Liu, L., Wang, A., Chen, Y., Guo, D., Tan, H. (2022). Factors Affecting Users’ Loyalty to Earthquake Early Warning Technology - An Example of Earthquake Early Warning App. In: Rau, PL.P. (eds) Cross-Cultural Design. Product and Service Design, Mobility and Automotive Design, Cities, Urban Areas, and Intelligent Environments Design. HCII 2022. Lecture Notes in Computer Science, vol 13314. Springer, Cham. https://doi.org/10.1007/978-3-031-06053-3_27
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