Abstract
In this concluding chapter, we address three myths concerning data-driven personas. In some respects, these myths are the foundational drivers for the grand challenges in the data-driven persona domain. We then present and discuss the grand challenges that must be addressed, in a multidisciplinary manner, to take data-driven personas to the next level of fully functional persona analytics in order to achieve enhanced user understanding across the many domains that employ personas.
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Jansen, B.J., Salminen, J., Jung, Sg., Guan, K. (2021). Conclusion: Dispelling Myths and Laying Out the Grand Challenges of Data-Driven Personas. In: Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics. Springer, Cham. https://doi.org/10.1007/978-3-031-02231-9_11
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DOI: https://doi.org/10.1007/978-3-031-02231-9_11
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