The Role of Politicians in Democratizing Musical Production in Northern Nigeria

Abstract

In the past decade, politicians in parts of northern Nigeria have increasingly become interested in the indigenous music sector, thereby engaging in a win-win partnership with local musicians. Notably, Hausa music has taken an important place in the political landscape in parts of the north. This chapter is, therefore, an attempt to examine the role played by politicians in democratizing musical production in Northern Nigeria. Methodologically, the chapter analysed three popular Hausa political music that emerged during the 2019 electioneering period: Abba Gida-Gida, sakamakon Chanji, and Jadda Garko Dan Kasa Ya Rage Naka. Additionally, an in-depth individual interview was conducted with selected politicians, and the musicians. Findings reveal that politicians use music as a political campaign tool because music is known for its uniqueness in appealing, and for its capability in influencing the desired change. It was also found that politicians, or sometimes their die-hard supporters, commission musicians to produce political songs that portray slogans, manifestoes and agenda of the candidate. It is, therefore, the conclusion of this chapter that political music production is a booming business in parts of the north, whose impact is felt in the political, economic, and social aspects of human endeavours.