Abstract
This paper investigates the redesigning process of the development identity of a Local Government Regional Unit (City), a case study of Kozani City, Greece. This paper considers Kozani as a potential competitive tourist, investment, and cultural heritage destination that can contribute greatly to place and regional development once redesigned to meet the local and international customer needs. This study utilized data collected from 50 residents of Kozani city who were majorly local authorities to understand the process of city redesigning, the importance of such redesign, and the challenges involved in the process. The study established that a successful city redesigning process encompasses three phases: having a better understanding of the Community, appreciating the city’s identity, and implementing the principles of city redesign. Factors such as proper strategic planning processes, availability of resources, and strategic leadership are also essential for a successful city redesigning process, which further helps achieve city redesigning objectives.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Borsekova, K. (2017). Place marketing Ekonomická fakulta Univerzity Mateja Bela v Banskej Bystrici (Issue November).
Dril, N., Galkin, A., & Bibik, N. (2016). Applying city marketing as a tool to support sustainable development in small cities: Case study in Ukraine. Transportation Research Procedia, 16(March), 46–53. https://doi.org/10.1016/j.trpro.2016.11.006
Hasan, M., Komaladewi, R., & Huda, M. (2020). Review article marketing mix performance and customer relationship in improving trust of indihome customer: A case from west java indonesia. Journal of Critical Reviews, 7(2), 275–282.
Ifezue, A. N. (2019). “The role of marketing in economic development of developing countries”. The Role of Marketing in Economic Development of Developing Countries.
Kalogiannidis, S., & Mavratzas, S. (2020). Impact of marketing mix strategies effective product development issues in MNCs/Retail. 5(December), 118–125.
Khattab, S. A. (2015, January). E-Integrated marketing communication and its impact on customers ’ E-Integrated marketing communication and its impact on customers’ attitudes. https://doi.org/10.4236/ajibm.2015.58053
Metaxas, T. (2015, March). Place marketing, strategic planning and competitiveness: The case of Malta. https://doi.org/10.1080/09654310903053539
Mohga, E. E. (2015). Promoting Cultural Identity along Streetscape Redesign “Case studies in Cairo and Luxor Cities, Egypt”. International Journal of Engineering Research and Technology (IJERT), 4(5), 1248–1261. www.ijert.org
Seukindo, N. O. (2017). Effect of marketing communication mix on sales performance of soft drink companies in dar es salaam, tanzania neema omary seukindo d58ea/cty/pt/20917/2012 a thesis submitted to the school of business in partial fulfilment of the requirements for.
Teles, F. (2012). Local governance, identity and social capital: A framework for administrative reform. Theoretical and Empirical Researches in Urban Management, 7(4), 20–34.
Vuignier, R. (2016). Place marketing and place branding: A systematic (and tentatively exhaustive) literature review To cite this version : HAL Id : hal-01340352 Renaud Vuignier Vuignier Renaud marketing and Working paper paper de de l ’ IDHEAP.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Kalogiannidis, S., Kontsas, S., Konteos, G., Chatzitheodoridis, F. (2022). Investigation of the Redesigning Process of the Development Identity of a Local Government Regional Unit (City): A Case Study of Kozani Regional Unit in Greece. In: Tsounis, N., Vlachvei, A. (eds) Advances in Quantitative Economic Research. ICOAE 2021. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-98179-2_20
Download citation
DOI: https://doi.org/10.1007/978-3-030-98179-2_20
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-98178-5
Online ISBN: 978-3-030-98179-2
eBook Packages: Economics and FinanceEconomics and Finance (R0)