Skip to main content
SpringerLink
Log in

The Internationalization of Luxury Fashion

  • Chapter
  • First Online:
Internationalization of Luxury Fashion Firms

Part of the book series: Palgrave Advances in Luxury ((PAAL))

  • 811 Accesses

Abstract

The chapter examines the internationalization of luxury fashion companies in terms of entry and expansion into foreign markets. The chapter proposes an overview of the literature on the internationalization process of luxury fashion companies and focuses on three main aspects: the opening of stores in foreign markets, the configuration of the supply chain and sourcing strategies, and the role of e-commerce linked to internationalization. For each, the chapter examines the traits that characterize luxury fashion companies, the type of companies involved in the process, the strengths and difficulties encountered in their internationalization path. The chapter concludes with an analysis of the main difficulties that luxury fashion companies may find in their internationalization process, namely the liability of foreignness and outsidership, and how such liabilities may turn into assets.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 159.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Other retail formats very common in the textile and clothing sector are, for example, multi-brand stores, boutiques, department stores, factory outlets and outlet centers. For a taxonomy of retail formats, see Runfola (2012, p. 87).

  2. 2.

    https://www.stefanoricci.com/

  3. 3.

    https://www.luisaspagnoli.it/it_it/storia-1.html

  4. 4.

    https://www.milanofinanza.it/news/furla-l-e-commerce-vola-a-43-nel-2019-202002201725551175

References

  • Aiolfi, S., & Sabbadin, E. (2019). Fashion and new luxury digital disruption: The new challenges of fashion between omnichannel and traditional retailing. International Journal of Business and Management, 14(8), 41–51.

    Article  Google Scholar 

  • Aldrich, H., & Auster, E. R. (1986). Even dwarfs started small: Liabilities of age and size and their strategic implications. Research in Organizational Behavior, 8, 165–198.

    Google Scholar 

  • Alexander, B., & Cano, M. B. (2020). Store of the future: Towards a (re) invention and (re) imagination of physical store space in an omnichannel context. Journal of Retailing and Consumer Services, 55, 101913.

    Article  Google Scholar 

  • Alleres, D. (2003). Competing marketing strategies of luxury fashion companies. Adapted, translated and cited in M. Bruce & C. Kratz. Elsevier Butterworth-Heinemann.

    Google Scholar 

  • Ancarani, A., Di Mauro, C., Fratocchi, L., Orzes, G., & Sartor, M. (2015). Prior to reshoring: A duration analysis of foreign manufacturing ventures. International Journal of Production Economics, 169, 141–155.

    Article  Google Scholar 

  • Armitage, J., & Roberts, J. (2021). The globalisation of luxury fashion: The case of Gucci. Luxury, 6(3), 1–20.

    Google Scholar 

  • Arrigo, E. (2015). The role of the flagship store location in luxury branding. An international exploratory study. International Journal of Retail & Distribution Management, 43(6), 518–537.

    Article  Google Scholar 

  • Arrigo, E. (2018). The flagship stores as sustainability communication channels for luxury fashion retailers. Journal of Retailing and Consumer Services, 44, 170–177.

    Article  Google Scholar 

  • Bain & Company. (2020). The future of luxury: Bouncing back from Covid-19. Available at https://www.bain.com/insights/the-future-of-luxury-bouncing-back-from-covid-19/

  • Bakir, A., Gentina, E., & de Araújo Gil, L. (2020). What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture. Journal of Retailing and Consumer Services, 57, 102208.

    Article  Google Scholar 

  • Balasyan, I., & Casais, B. (2018). Keeping exclusivity in an E-commerce environment: The case of Farfetch.com and the market of luxury clothes. International Journal of Marketing, Communication and New Media, 4, 6–27.

    Google Scholar 

  • Becagli, C., & Milanesi, M. (2021). Omnichannel retailing and brand equity: A new balance to achieve. In W. Ozuem & S. Ranfagni (Eds.), The art of digital marketing for fashion and luxury brands. Market spaces and marketplaces. Palgrave Macmillan.

    Google Scholar 

  • Berridge, H. S. (2018). A practical look at the challenges luxury fashion brands face in the wake of digitalization: Is it time that luxury fashion brands learn to love e-commerce platforms? Journal of Intellectual Property Law & Practice, 13(11), 901–908.

    Article  Google Scholar 

  • Brannen, M. Y. (2004). When Mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness. Academy of Management Review, 29(4), 593–616.

    Article  Google Scholar 

  • Bruce, M., & Kratz, C. (2007). Competitive marketing strategies of luxury fashion companies. In Hines, T. & Bruce, M. (Eds.) Fashion marketing: Contemporary issues, 130–150.

    Google Scholar 

  • Brüderl, J., & Schüssler, R. (1990). Organizational mortality: The liabilities of newness and adolescence. Administrative Science Quarterly, 35(3), 530–547.

    Article  Google Scholar 

  • Brun, A., Caniato, F., Caridi, M., Castelli, C., Miragliotta, G., Ronchi, S., … Spina, G. (2008). Logistics and supply chain management in luxury fashion retail: Empirical investigation of Italian firms. International Journal of Production Economics, 114(2), 554–570.

    Article  Google Scholar 

  • Cabigiosu, A. (2020). Digitalization in the luxury fashion industry. Springer International Publishing.

    Book  Google Scholar 

  • Caniato, F., Caridi, M., Castelli, C., & Golini, R. (2011). Supply chain management in the luxury industry: A first classification of companies and their strategies. International Journal of Production Economics, 133(2), 622–633.

    Article  Google Scholar 

  • Castelli, C. M., & Brun, A. (2010). Alignment of retail channels in the fashion supply chain. An empirical study of Italian fashion retailers. International Journal of Retail & Distribution Management, 38(1), 24–44.

    Article  Google Scholar 

  • Cavender, R., & Kincade, D. H. (2014). Leveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Möet Hennessy (LVMH) brand portfolio. Global Fashion Brands: Style, Luxury & History, 1(1), 199–214.

    Article  Google Scholar 

  • Cavusgil, S. T., & Buckley, P. J. (2016). Interdisciplinary perspectives on the middle class phenomenon in emerging markets. International Business Review, 3(25), 621–623.

    Article  Google Scholar 

  • Chandon, J. L., Laurent, G., & Valette-Florence, P. (2016). Pursuing the concept of luxury: Introduction to the JBR special issue on luxury marketing from tradition to innovation. Journal of Business Research, 69(1), 299–303.

    Article  Google Scholar 

  • Christopher, M. (2007). New directions in logistics. In D. Walters (Ed.), Global logistics. Kogan Page Limited.

    Google Scholar 

  • Christopher, M., Lowson, R., & Peck, H. (2004). Creating agile supply chains in the fashion industry. International Journal of Retail & Distribution Management, 32(8), 367–376.

    Article  Google Scholar 

  • Corbetta, G., Minichilli, A., & Quarato, F. (2015). VIII Osservatorio AUB sulle aziende familiari italiane. AUB.

    Google Scholar 

  • Craig, C. S., & Douglas, S. P. (2000). Configural advantage in global markets. Journal of International Marketing, 8(1), 6–26.

    Article  Google Scholar 

  • Cuervo-Cazurra, A., Maloney, M. M., & Manrakhan, S. (2007). Causes of the difficulties in internationalization. Journal of International Business Studies, 38(5), 709–725.

    Article  Google Scholar 

  • Currah, A., & Wrigley, N. (2004). Networks of organizational learning and adaptation in retail TNCs. Global Networks, 4(1), 1–23.

    Article  Google Scholar 

  • Dauriz, L., Remy, N., & Sandri, N. (2014). Luxury shopping in the digital age. Perspectives on retail and Consumers Goods. Available at: https://www.mckinsey.com/industries/retail/our-insights/luxury-shopping-in-the-digital-age

  • Dennis, C., Fenech, T., & Merrilees, B. (2004). E-Retailing. Routledge.

    Google Scholar 

  • Dion, D., & Arnould, E. (2011). Retail luxury strategy: Assembling charisma through art and magic. Journal of Retailing, 87(4), 502–520.

    Article  Google Scholar 

  • Donzé, P. Y. (2018). The birth of luxury big business: LVMH. In Richemont & Kering (Eds.), Global Luxury (pp. 19–38). Palgrave.

    Chapter  Google Scholar 

  • Eden, L., & Miller, S. (2001, August). Opening the black box: Multinationals and the costs of doing business abroad. In Academy of Management Proceedings, 1, C1-C6, Briarcliff Manor, NY 10510: Academy of Management.

    Google Scholar 

  • Ellram, L. M., Tate, W. L., & Petersen, K. J. (2013). Offshoring and reshoring: An update on the manufacturing location decision. Journal of Supply Chain Management, 49(2), 14–22.

    Article  Google Scholar 

  • Fernie, J., & Azuma, N. (2004). The changing nature of Japanese fashion. European Journal of Marketing, 38(7), 790–808.

    Article  Google Scholar 

  • Fernie, J., Moore, C., Lawrie, A., & Hallsworth, A. (1997). The internationalization of the high fashion brand: The case of Central London. Journal of Product & Brand Management, 6(3), 151–162.

    Article  Google Scholar 

  • Fernie, J., Moore, C. M., & Lawrie, A. (1998). A tale of two cities: An examination of fashion designer retailing within London and New York. Journal of Product & Brand Management, 7(5), 367–378.

    Article  Google Scholar 

  • Fionda, A. M., & Moore, C. M. (2009). The anatomy of the luxury fashion brand. Journal of Brand Management, 16(5), 347–363.

    Article  Google Scholar 

  • Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833–5841.

    Article  Google Scholar 

  • Guercini, S. (2004). International competitive change and strategic behaviour of Italian textile-apparel firms. Journal of Fashion Marketing and Management, 8, 320–339.

    Article  Google Scholar 

  • Guercini, S., & Milanesi, M. (2016). Store openings and sourcing strategies in the internationalization on fashion industrial retailers. In A. Vecchi & C. Buckley (Eds.), Handbook of research on global fashion management and merchandising (pp. 374–397).

    Chapter  Google Scholar 

  • Guercini, S., & Milanesi, M. (2017). Extreme luxury fashion: Business model and internationalization process. International Marketing Review, 34(3), 403–424.

    Article  Google Scholar 

  • Guercini, S., & Milanesi, M. (2019). Understanding changes within business networks: Evidences from the international expansion of fashion firms. Journal of Business & Industrial Marketing, 34(1), 192–204.

    Article  Google Scholar 

  • Guercini, S., Milanesi, M., Mir-Bernal, P., & Runfola, A. (2020a). Surfing the waves of new marketing in luxury fashion: The case of online multibrand retailers. In F. J. Martínez-López & S. D’Alessandro (Eds.), Advances in digital marketing and ecommerce. Springer Proceedings in Business and Economics.

    Google Scholar 

  • Guercini, S., Ranfagni, S., & Runfola, A. (2020b). E-commerce internationalization for top luxury fashion brands: Some emerging strategic issues. Journal of Management Development, 39(4), 423–436.

    Google Scholar 

  • Guercini, S., & Runfola, A. (2004). Sourcing strategies in clothing retail firms: Product complexity versus overseas supply chain. Journal of Customer Behaviour, 3(3), 305–334.

    Article  Google Scholar 

  • Guercini, S., & Runfola, A. (2010). Business networks and retail internationalization: A case analysis in the fashion industry. Industrial Marketing Management, 39(6), 908–916.

    Article  Google Scholar 

  • Guercini, S., & Runfola, A. (2015a). Small-medium sized manufacturers’ internationalization through retail store openings abroad: A study of the Italian fashion industry. In International Marketing in the Fast Changing World. Emerald Group Publishing Limited.

    Google Scholar 

  • Guercini, S., & Runfola, A. (2015b). Internationalization through e-commerce. The case of multibrand luxury retailers in the fashion industry. Advances in International Marketing, 26, 15–31.

    Article  Google Scholar 

  • Guercini, S., & Runfola, A. (2016). Lo sviluppo nel retail come modalita’di internazionalizzazione delle PMI manifatturiere. Il caso della moda. Piccola Impresa/Small Business, 1, 37–53.

    Google Scholar 

  • Guercini, S., & Runfola, A. (2019). Developing fashion retail operations to growth in emerging markets. Journal of Global Fashion Marketing, 10(2), 145–162.

    Article  Google Scholar 

  • Hannan, M. T., & Freeman, J. (1984). Structural inertia and organizational change. American Sociological Review, 49, 149–164.

    Article  Google Scholar 

  • Hansen, T., & Jensen, J. M. (2009). Shopping orientation and online clothing purchases: The role of gender and purchase situation. European Journal of Marketing, 43(9/10), 1154–1170.

    Google Scholar 

  • Hassouneh, D., & Brengman, M. (2011). Virtual worlds: A gateway for SMEs toward internationalization. Journal of Brand Management, 19(1), 72–90.

    Article  Google Scholar 

  • Hennigs, N., Wiedmann, K. P., & Klarmann, C. (2012). Luxury brands in the digital age – Exclusivity versus ubiquity. Marketing Review St. Gallen, 29(1), 30–35.

    Article  Google Scholar 

  • Hilmersson, M. (2013). The effect of international experience on the degree of SME insidership in newly opened business networks. Baltic Journal of Management, 8(4), 397–415.

    Article  Google Scholar 

  • Hines, T., & Bruce, M. (2007). Fashion marketing. Routledge.

    Book  Google Scholar 

  • Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246–259.

    Article  Google Scholar 

  • Hutchinson, K., Quinn, B., Alexander, N., & Doherty, A. M. (2009). Retailer internationalization: Overcoming barriers to expansion. The International Review of Retail, Distribution and Consumer Research, 19(3), 251–272.

    Article  Google Scholar 

  • Hymer, S. H. (1976). The international operations of national firms. A study of direct foreign investment. MITPress.

    Google Scholar 

  • Jackson, T. (2004). A contemporary analysis of global luxury brands. International Retail Marketing, 1, 155–169.

    Google Scholar 

  • Jin, B., & Cedrola, E. (2016). Overview of fashion brand internationalization: Theories and trends. In Fashion brand internationalization (pp. 1–30). Palgrave Pivot.

    Chapter  Google Scholar 

  • Jin, S. A. A. (2012). The potential of social media for luxury brand management. Marketing Intelligence & Planning, 30(7), 687–699.

    Google Scholar 

  • Jin, S. V., Ryu, E., & Muqaddam, A. (2021). I trust what she’s# endorsing on Instagram: Moderating effects of parasocial interaction and social presence in fashion influencer marketing. Journal of Fashion Marketing and Management, 25(4), 665–681.

    Google Scholar 

  • Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), 1411–1431.

    Article  Google Scholar 

  • Kapferer, J. N. (2000). How the internet impacts on brand management. Springer.

    Book  Google Scholar 

  • Kapferer, J. N., & Bastien, V. (2012). The luxury strategy: Break the rules of marketing to build luxury brands. Kogan Page Publishers.

    Google Scholar 

  • Kapferer, J. N., & Tabatoni, O. (2011). Are luxury brands really a financial dream? Journal of Strategic Management Education, 7(4), 1–16.

    Google Scholar 

  • Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486.

    Article  Google Scholar 

  • Kim, S. (2013). A classification of luxury fashion Brands’ E-commerce sites. Journal of Fashion Business, 17(6), 125–140.

    Article  Google Scholar 

  • Kluge, P. N., Königsfeld, J. A., Fassnacht, M., & Mitschke, F. (2013). Luxury web atmospherics: An examination of homepage design. International Journal of Retail & Distribution Management, 41(11/12), 901–916.

    Google Scholar 

  • Kozinets, R. V., Sherry, J. F., DeBerry-Spence, B., Duhachek, A., Nuttavuthisit, K., & Storm, D. (2002). Themed flagship brand stores in the new millennium: Theory, practice, prospects. Journal of Retailing, 78(1), 17–29.

    Article  Google Scholar 

  • Kulmala, M., Mesiranta, N., & Tuominen, P. (2013). Organic and amplified eWOM in consumer fashion blogs. Journal of Fashion Marketing and Management, 17(1), 20–37.

    Google Scholar 

  • Lee, H., Rothenberg, L., & Xu, Y. (2020). Young luxury fashion consumers’ preferences in multi-channel environment. International Journal of Retail & Distribution Management, 48(3), 244–261.

    Google Scholar 

  • Li, J., & Fleury, M. T. L. (2020). Overcoming the liability of outsidership for emerging market MNEs: A capability-building perspective. Journal of International Business Studies, 51(1), 23–37.

    Article  Google Scholar 

  • Liu, S., Perry, P., Moore, C., & Warnaby, G. (2016). The standardization-localization dilemma of brand communications for luxury fashion retailers’ internationalization into China. Journal of Business Research, 69(1), 357–364.

    Article  Google Scholar 

  • Milanesi, M. (2020). Liabilities and networks in the internationalization of fashion retailing. FrancoAngeli.

    Google Scholar 

  • Milanesi, M., Guercini, S., & Tunisini, A. (2020). Exploring SMEs’ qualitative growth and networking through formalization. Competitiveness Review, 30(4), 397–415.

    Article  Google Scholar 

  • Mir-Bernal, P., Guercini, S., & Sádaba, T. (2018). The role of e-commerce in the internationalization of Spanish luxury fashion multibrand retailers. Journal of Global Fashion Marketing, 9(1), 59–72.

    Article  Google Scholar 

  • Moore, C. (1998). L’internationalisation du prêt-à-porter: The case of Kookai and Morgan’s entry into the UK fashion market. Journal of Fashion Marketing and Management, 2(2), 153–158.

    Article  Google Scholar 

  • Moore, C., & Birtwistle, G. (2005). The nature of parenting advantage in luxury fashion retailing – The case of Gucci group NV. International Journal of Retail & Distribution Management, 33(4), 256–270.

    Article  Google Scholar 

  • Moore, C., & Burt, S. (2007). Developing a research agenda for the internationalization of fashion retailing. In T. Hines & M. Bruce (Eds.), Fashion marketing: Contemporary issues (pp. 68–85). Elsevier Butterworth Heinemann.

    Google Scholar 

  • Moore, C., & Doherty, A. M. (2007). The international flagship stores of luxury fashion retailers. In T. Hines & M. Bruce (Eds.), Fashion marketing: Contemporary issues (pp. 277–296). Elsevier Butterworth Heinemann.

    Google Scholar 

  • Moore, C., Doherty, A. M., & Doyle, S. A. (2010). Flagship stores as a market entry method: The perspective of luxury fashion retailing. European Journal of Marketing, 44(1), 139–161.

    Article  Google Scholar 

  • Moore, C., Fernie, J., & Burt, S. (2000). Brands without boundaries – The internationalisation of the designer retailer’s brand. European Journal of Marketing, 34(8), 919–937.

    Article  Google Scholar 

  • Moore, C. M., & Doyle, S. A. (2010). The evolution of a luxury brand: The case of Prada. International Journal of Retail & Distribution Management, 38(11/12), 915–927.

    Google Scholar 

  • Newman, A., & Cullen, P. (2002). Retailing: Environment & operations. Cengage Learning EMEA.

    Google Scholar 

  • Ngai, J., & Cho, E. (2012). The young luxury consumers in China. Young Consumers, 13(3), 255–266.

    Google Scholar 

  • Nobbs, K., Moore, C. M., & Sheridan, M. (2012). The flagship format within the luxury fashion market. International Journal of Retail & Distribution Management, 40(12), 920–934.

    Google Scholar 

  • Nyeck, S., & Roux, E. (2003). Valeurs culturelles et attitudes par rapport au luxe: l’exemple du Québec. In Association Sciences Administration Canada, Conférence annuelle de l’ASAC, 14–17, Halifax, NS, Canada.

    Google Scholar 

  • Okonkwo, U. (2016). Luxury fashion branding: Trends, tactics, techniques. Springer.

    Book  Google Scholar 

  • Okonkwo, U. (2009). Sustaining the luxury brand on the internet. Journal of Brand Management, 16(5–6), 302–310.

    Article  Google Scholar 

  • Overby, J. W., & Min, S. (2001). International supply chain management in an internet environment. International Marketing Review, 18(4), 392–420.

    Google Scholar 

  • Ozuem, W., & Azemi, Y. (Eds.). (2017). Digital marketing strategies for fashion and luxury brands. IGI Global.

    Google Scholar 

  • Pezderka, N., & Sinkovics, R. R. (2011). A conceptualization of e-risk perceptions and implications for small firm active online internationalization. International Business Review, 20(4), 409–422.

    Article  Google Scholar 

  • Phau, I., Teah, M., Cavender, R., & Kincade, D. H. (2014). Management of a luxury brand: Dimensions and sub-variables from a case study of LVMH. Journal of Fashion Marketing and Management, 18(2), 231–248.

    Google Scholar 

  • Premazzi, K., Castaldo, S., Grosso, M., Raman, P., Brudvig, S., & Hofacker, C. F. (2010). Customer information sharing with e-vendors: The roles of incentives and trust. International Journal of Electronic Commerce, 14(3), 63–91.

    Article  Google Scholar 

  • Rangan, S., & Drummond, A. (2004). Explaining outcomes in competition among foreign multinationals in a focal host market. Strategic Management Journal, 25(3), 285–293.

    Article  Google Scholar 

  • Riley, F. D. O., & Lacroix, C. (2003). Luxury branding on the internet: Lost opportunity or impossibility?. Marketing Intelligence & Planning 21(2), 96–104.

    Google Scholar 

  • Robinson, P. K., & Hsieh, L. (2016). Reshoring: A strategic renewal of luxury clothing supply chains. Operations Management Research, 9(3), 89–101.

    Article  Google Scholar 

  • Romão, M. T., Moro, S., Rita, P., & Ramos, P. (2019). Leveraging a luxury fashion brand through social media. European Research on Management and Business Economics, 25(1), 15–22.

    Article  Google Scholar 

  • Rovai, S. (2018). Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience. Journal of Global Fashion Marketing, 9(2), 116–128.

    Article  Google Scholar 

  • Runfola, A. (2012). Apprendimento e reti nei processi di internazionalizzazione del retail. Il caso del tessile e abbigliamento. Florence University Press.

    Google Scholar 

  • Runfola, A., Ranfagni, S., & Guercini, S. (2018). The internationalization of Italian luxury brands. The Missoni case. In Contemporary case studies on fashion production, marketing and operations (pp. 73–88). Springer.

    Chapter  Google Scholar 

  • Shen, B., Minner, S., Chan, H. L., & Brun, A. (2020). Logistics and supply chain management in the luxury industry. Transportation Research Part E: Logistics and Transportation Review, 143, 102095.

    Article  Google Scholar 

  • Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, 29(6), 574–596.

    Google Scholar 

  • Silva, S. C., Duarte, P., & Sundetova, A. (2020). Multichannel versus omnichannel: A price-segmented comparison from the fashion industry. International Journal of Retail & Distribution Management, 48(4), 417–4130.

    Article  Google Scholar 

  • Sinkovics, N., Sinkovics, R. R., & “Bryan” Jean, R. J. (2013). The internet as an alternative path to internationalization? International Marketing Review, 30(2), 130–155.

    Google Scholar 

  • Stinchcombe, A. L. (1965). Social structure and organizations. In J. G. March (Ed.), Handbook of organizations (pp. 142–193). Rand McNally.

    Google Scholar 

  • Tavoletti, E. (2011). The internationalization process of Italian fashion firms: Looking for an analytical generalization. South Asian Journal of Management, 18(2), 7–29.

    Google Scholar 

  • Vickers, J. S., & Renand, F. (2003). The marketing of luxury goods: An exploratory study–three conceptual dimensions. The Marketing Review, 3(4), 459–478.

    Article  Google Scholar 

  • Wigley, S., & Moore, C. M. (2007). The operationalisation of international fashion retailer success. Journal of Fashion Marketing and Management, 11(2), 281–296.

    Article  Google Scholar 

  • Wigley, S. M., Moore, C. M., & Birtwistle, G. (2005). Product and brand. International Journal of Retail & Distribution Management, 33(7), 531–544.

    Article  Google Scholar 

  • Wigley, S. M., Sinha, P., Nobbs, K., Moore, C. M., & Sheridan, M. (2012). The flagship format within the luxury fashion market. International Journal of Retail & Distribution Management, 40, 920–934.

    Article  Google Scholar 

  • Yamin, M., & Sinkovics, R. R. (2006). Online internationalisation, psychic distance reduction and the virtuality trap. International Business Review, 15(4), 339–360.

    Article  Google Scholar 

  • Zaheer, S. (1995). Overcoming the liability of foreignness. Academy of Management Journal, 38(2), 341–363.

    Article  Google Scholar 

  • Zaheer, S., & Manrakhan, S. (2001). Concentration and dispersion in global industries: Remote electronic access and the location of economic activities. Journal of International Business Studies, 32(4), 667–686.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Economics, University of Perugia, Perugia, Italy

    Andrea Runfola

  2. Department of Economics and Management, University of Florence, Florence, Italy

    Matilde Milanesi & Simone Guercini

Authors
  1. Andrea Runfola
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Matilde Milanesi
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Simone Guercini
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Simone Guercini .

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Runfola, A., Milanesi, M., Guercini, S. (2022). The Internationalization of Luxury Fashion. In: Internationalization of Luxury Fashion Firms. Palgrave Advances in Luxury. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-88755-1_3

Download citation

Publish with us

Policies and ethics

Search

Navigation