Authors:
- Features new design-driven innovation business cases, frameworks and templates for instructors and students
- Presents a four-step business design methodology to facilitate learning by doing and thinking
- Provides steps to effectively initiate, design, navigate and manage innovation initiatives
- Request lecturer material: sn.pub/lecturer-material
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
Students will read and analyze design-led innovation business cases from across the globe, discover multi-disciplinary strategies (from marketing to anthropology) and practice applying a designer’s toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the process of innovation and move from initiation to implementation, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application.
For MBA and senior undergraduate students, this bookoffers a step-by-step and comprehensive reference guide to creative problem framing and solving – inside and beyond the classroom. It integrates marketing principles and management frameworks, with anthropological and design methods reflecting the diverse and in-demand skills vital to tomorrow’s workforce.
For instructors, this book offers a way to confidently engage learners in the realm of design practices and strategies relevant to business decision-making. The pedagogical framework, along with a comprehensive suite of techniques and templates, offers both novice and experienced teachers a step-by-step reference guide that facilitates skills development in creative problem framing and solving.
Authors and Affiliations
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University of Toronto, Toronto, Canada
Angèle M. Beausoleil
About the author
Bibliographic Information
Book Title: Business Design Thinking and Doing
Book Subtitle: Frameworks, Strategies and Techniques for Sustainable Innovation
Authors: Angèle M. Beausoleil
DOI: https://doi.org/10.1007/978-3-030-86489-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Softcover ISBN: 978-3-030-86488-0Published: 25 January 2022
eBook ISBN: 978-3-030-86489-7Published: 24 January 2022
Edition Number: 1
Number of Pages: XIX, 221
Number of Illustrations: 76 b/w illustrations, 2 illustrations in colour
Topics: Business and Management, general