Abstract
This chapter guides institutions (business, government, NGOs, and media), professionals, scholars, teachers, and students to understand the deepest levers of a successful Digital Transformation (DT). It explains the meaning of success for DT in the current digital-analogic transformative scenario, deeply affected by environmental, social, and economic disruptions and demonstrates how, nowadays, profit has to cope with a sustainable social impact. In this direction, it explains the culture and the mindset required by DT. To achieve these aims, the Digital Transformation Social Mindset (DTSM) is introduced as a cultural, organizational, value-based set of ‘social markers’. Rooted on the DTSM’s guidelines, the Four Paradigm Model (FPM) is introduced to the reader as a tool to analyse, also in comparative terms, an institution’s DT strategy. Within the FPM, the FPM Radar measures the level of DTSM, indicating areas of strength and improvements to institutions.
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Notes
- 1.
The B Corp business model looks to balance profit with purpose by reducing inequality, advocating for a healthier environment, and encouraging stronger communities with purpose-based jobs. When employees and businesses work towards a greater common end, there will be a positive impact on human well-being, as well as on the environment. Certified B Corporations pride themselves on being purpose driven for all stakeholders, as opposed to a traditional model which works exclusively for shareholders. For further investigation, see 7 https://bcorporation.net/about-b-corps, 7 https://www.researchgate.net/publication/338905570_Consumer_motivations_to_purchase_from_benefit_corporations_B_Corps.
- 2.
OECD published the seminal volume Interdisciplinarity, which sought to promote interdisciplinarity in teaching and university organizational structures.
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Padua, D. (2021). Introduction: Looking for a Social Soul to Transform. In: Digital Cultural Transformation. Innovation, Technology, and Knowledge Management. Springer, Cham. https://doi.org/10.1007/978-3-030-83803-4_1
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