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Speech Etiquette in Slovak Online Linguaculture

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Speech Etiquette in Slavic Online Communities

Abstract

In this chapter, we will focus on the mechanisms of speech interaction in two typologically distinct Slovak online communities. The first one is the community of teachers, parents, and pupils which we assessed as a community in which the communication acts with a predominantly practical communicative goal (to obtain information) prevail. The second community is a humorous platform on which phatic genres are frequently implemented. Our goal was to abstract the rules that are manifested through the use of specific language means and the implementation of specific strategies. We assume that these rules are created collectively and that they create what could be called the “social atmosphere” of the community, to which those who enter the community and want to be accepted by it must adjust.

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Notes

  1. 1.

    Both groups are open and public, although Facebook offers the option to close the group. Excerpted language examples are shortened and anonymous. In relation to ethics, we based on the principles formulated by the researchers S. Herring (1996), A. Bruckman (2002), and S. Pihlaja (2014, pp. 27–28).

  2. 2.

    We understand genres in the sense of M. Bakhtin (1986) as relatively stable types of utterances associated with a certain area of language use.

  3. 3.

    Here and hereinafter, we give our translation when quoting foreign language sources.

  4. 4.

    Our experience shows that the greeting ‘dobrý deň’ [good day] replaces the address in electronic communication and is often chosen when the communicator is not sure of the addressee’s title or function.

  5. 5.

    We were inspired by the terminology of A. Greimas.

  6. 6.

    Highlighted and shortened by the authors of this article.

  7. 7.

    Shortened, highlighted, and commented on by the authors of this article.

  8. 8.

    J. Mistrík defines the satirical style, typical of rejoinders-challenges in the form of multimodal texts published on the website, as ‘a shocking, offensive, poignant, and even insulting form of communication’ (Mistrík, 1997, p. 560).

  9. 9.

    We focused on Slovak online humor in the study Uštipačnosť and correctness in Slovak online humor, which was submitted to publication at the time of the finalization of this text.

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Correspondence to Irina Dulebová .

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Cingerová, N., Dulebová, I. (2021). Speech Etiquette in Slovak Online Linguaculture. In: Duskaeva, L. (eds) Speech Etiquette in Slavic Online Communities. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-81747-3_11

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  • DOI: https://doi.org/10.1007/978-3-030-81747-3_11

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