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Quality Evaluation of Measurement Service in Online Clothing Mass Customization Mode

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Advances in Manufacturing, Production Management and Process Control (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 274))

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Abstract

The measurement service of online clothing mass customization is one of the key factors to win customer recognition. In order to help apparel companies to objectively evaluate and optimize the quality of the measurement service, based on the SERVQUAL model and characteristics of measurement service, a service quality evaluation scale was designed from the perspective of user experience. Then, a set of questionnaire was designed according to the evaluation scale, and 373 consumers with online clothing customization experience were investigated. They were asked to evaluate the importance and satisfaction of each service quality evaluation index, and a straightforward IPA chart was drawn according to the evaluation results. Finally, according to the quadrant distribution of each quality factor, the factors with low customer satisfaction were found, the directions that apparel companies should focus on improving were clearly pointed out, and three targeted optimization suggestions were put forward.

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Acknowledgments

The work described in this paper was fully supported by the open fund of Apparel Industry Technology Development Base in Fujian Province (No. MJXY-KF-201901).

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Authors and Affiliations

  1. Faculty of Fashion and Art Engineering, Minjiang University, 200 Xiyuangong Road, Minhou, Fuzhou, Fujian, China

    Xiaoli Yu & Zhenzhen Huang

  2. Fujian Provincial Research and Development Base for Garment Industry, Minjiang University, 200 Xiyuangong Road, Minho, Fuzhou, Fujian, China

    Xiaoli Yu

Authors
  1. Xiaoli Yu
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  2. Zhenzhen Huang
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Corresponding author

Correspondence to Xiaoli Yu .

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Editors and Affiliations

  1. Poznan University of Technology, Poznan, Poland

    Stefan Trzcielinski

  2. Faculty of Engineering Management, Poznan University, Poznan, Poland

    Beata Mrugalska

  3. University of Central Florida, Cocoa Beach, FL, USA

    Waldemar Karwowski

  4. Lincoln School of Design, University of Lincoln, LINCOLN, UK

    Emilio Rossi

  5. Department of Architecture, University of Chieti-Pescara, Pescara, Pescara, Italy

    Massimo Di Nicolantonio

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Yu, X., Huang, Z. (2021). Quality Evaluation of Measurement Service in Online Clothing Mass Customization Mode. In: Trzcielinski, S., Mrugalska, B., Karwowski, W., Rossi, E., Di Nicolantonio, M. (eds) Advances in Manufacturing, Production Management and Process Control. AHFE 2021. Lecture Notes in Networks and Systems, vol 274. Springer, Cham. https://doi.org/10.1007/978-3-030-80462-6_37

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  • DOI: https://doi.org/10.1007/978-3-030-80462-6_37

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80461-9

  • Online ISBN: 978-3-030-80462-6

  • eBook Packages: EngineeringEngineering (R0)

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