Skip to main content

Co-creating Places: Human Participatory Dynamics Through Territorial Communication

  • Conference paper
  • First Online:
Advances in Human Dynamics for the Development of Contemporary Societies (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 277))

Included in the following conference series:

Abstract

Co-creation and participatory experiences of place branding as expressions of more resilient, inclusive and more human societies are at the core of this paper. Based on state-of-the art co-creative territorial communication review, and using a methodological approach of interpretative hermeneutics and case studies, we critically reflect on the implications of these phenomena and their contribution to placemaking. If the benefits of stakeholders’ involvement and co-creative practices in different stages of placemaking may add value to territories and coherence to place brands not offering substantial dispute, the implementation of participatory practices expose pragmatic and ethical issues, enhancing the steering role of the facilitator and the vulnerability of deliberative participatory processes. Nevertheless, co-creative contexts powered by human dynamics seem to provide a fruitful ground to achieve territorial consonance, authentic experiences, sense of belonging and a shared vision of a place essence, central to more involved, more sustainable, and more resilient communities.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. PPP: A Guide to Neighbourhood Placemaking in Chicago, Project for Public Places and the Chicago Metropolitan Planning Council (2008). http://www.placemakingchicago.com/cmsfiles/placemaking_guide.pdf

  2. Sanders, L., Simons, G.: A social vision for value co-creation in design. Open Source Business Resource, December 2009. http://timreview.ca/article/310

  3. Frow, P., McColl-Kennedy, J.R., Payne, A.: Co-creation practices: their role in shaping a health care ecosystem. Ind. Mark. Manage. 56, 24–39 (2016)

    Article  Google Scholar 

  4. Hanna, S., Rowley, J.A.: Practitioner-led strategic place brand management model. J. Mark. Manag. 29(15/16), 1782–1815 (2013)

    Article  Google Scholar 

  5. Kavaratzis, M., Kalandides, A.: Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding. Environ. Plan. A 47(6), 1368–1382 (2015)

    Article  Google Scholar 

  6. Pamment, J., Cassinger, C.: Nation branding and the social imaginary of participation: an exploratory study of the Swedish Number campaign. Eur. J. Cult. Stud. 21(5), 561–574 (2018)

    Article  Google Scholar 

  7. Zenker, S., Erfgen, C.: Let them do the work: a participatory place branding approach. J. Place Manag. Dev. 7(3), 225–234 (2014)

    Article  Google Scholar 

  8. Hankinson, G.: Place branding research: a cross-disciplinary agenda and the views of practitioners. Place Brand. Public Dipl. 6(4), 300–315 (2010)

    Article  Google Scholar 

  9. Duarte Melo, A.: City rankings and the citizens: exposing representational and participatory gaps. In: Pereira, P., Ribeiro, R., Oliveira, I., Novais, P. (eds.) SC4Life 2019. LNICSSITE, vol. 318, pp. 154–169. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-45293-3_12

    Chapter  Google Scholar 

  10. Aitken, R., Campelo, A.: The four Rs of place branding. J. Mark. Manag. 27(9–10), 913–933 (2011)

    Article  Google Scholar 

  11. Anholt, S.: Competitive Identity – The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan, London (2007)

    Google Scholar 

  12. Anholt, S.: Places: Identity, Image and Reputation. Palgrave Macmillan, Basingstoke (2010)

    Google Scholar 

  13. Ashworth, G., Kavaratzis, M. (eds.): Towards Effective Place Brand Management: Branding European Cities and Regions, pp. 173–190. Edward Elgar Publishing, Massachusetts (2010)

    Google Scholar 

  14. Eremia, M., Toma, L., Sanduleac, M.: The smart city concept in the 21st century. Procedia Eng. 181, 12–19 (2017)

    Article  Google Scholar 

  15. Atlee, T.: Participatory Sustainability: notes for an emerging field of civilizational engagement. CreateSpace, Co-Inteligence Institute, Oregon (2017)

    Google Scholar 

  16. Zandbergen, D.: We are sensemakers”: the (anti-)politics of smart city co-creation. Public Cult. 29(3 (83)), 539–562 (2017)

    Google Scholar 

  17. Hambleton, R.: The New civic leadership: place and the co-creation of public innovation. Public Money Manag. 39(4), 271–279 (2019). https://doi.org/10.1080/09540962.2019.1592908

  18. Covas, A.: Smart City: O decálogo da cidade inteligente e criativa, Observador, 15 February 2020

    Google Scholar 

  19. Hankinson, G.: Relational network brands: towards a conceptual model of place brands. J. Vacat. Mark. 10(2), 109–121 (2004)

    Article  Google Scholar 

  20. Govers, R.: Rethinking virtual and online place branding. In: Kavaratzis, M., Warnaby, G., Ashworth, G. (eds.) Rethinking place branding, pp. 73–83. Springer, Berlin (2015)

    Google Scholar 

  21. Kavaratzis, M., Warnaby, G., Ashworth, G. (eds.), Rethinking Place Branding, pp. 73–83. Springer, Heidelberg (2015). https://doi.org/10.1007/978-3-319-12424-7

  22. Hatch, M.J., Schultz, M.: Toward a theory of brand co-creation with implications for brand governance. J. Brand Manag. 17(8), 590–604 (2010)

    Article  Google Scholar 

  23. Iglesias, O., Ind, N., Alfaro, M.: The organic view of the brand: a brand value co-creation model. In: Advances in Corporate Branding, pp. 148–174. Palgrave Macmillan, London (2017)

    Google Scholar 

  24. Baccarani, C., Cassia, F., Rossato, C., Cavallo, D.: Territory, firms and value co-creation synergies. J. Place Manag. Dev. 12(2), 197–208 (2019)

    Article  Google Scholar 

  25. Tavlian, S.: A Co-creation Approach to Place Branding: How Participatory Marketing Processes Can Leverage Opportunities of Value Co-creation in Place Branding. Copenhagen Business School, Copenhagen (2016)

    Google Scholar 

  26. Giovannella, C.: Smart territory analytics: toward a shared vision. Paper presented at SIS - Scientific Meeting 2014, Italy (2014)

    Google Scholar 

  27. Suntikul, W., Jachna, T.: The co-creation/place attachment nexus. Tour. Manage. 52, 276–286 (2016)

    Article  Google Scholar 

  28. Daryanto, A., Song, Z.: A meta-analysis of the relationship between place attachment and pro-environmental behaviour. J. Bus. Res. 123, 208–219 (2021)

    Article  Google Scholar 

  29. Martin, E., Capelli, S.: Region brand legitimacy: towards a participatory approach involving residents of a place. Public Manag. Rev. 19(6), 820–844 (2017)

    Article  Google Scholar 

  30. Zhang, C.X., Fong, L.H.N., Li, S.: Co-creation experience and place attachment: festival evaluation. Int. J. Hosp. Manag. 81, 193–204 (2019)

    Article  Google Scholar 

  31. Trelohan, M., Gentric. M., Manuelle Aquilina, M.: Putting sense of place at the centre of place brand development. Journal of Marketing Management33:5–6, pages 400–420 (2017)

    Google Scholar 

  32. Burmann, C.: A call for ‘user-generated branding.’ J. Brand Manag. 18(1), 1–4 (2010)

    Article  Google Scholar 

  33. García, J.A., Gómez, M., Molina, A.: A destination-branding model: an empirical analysis based on stakeholders. Tour. Manage. 33(3), 646–661 (2012)

    Article  Google Scholar 

  34. Bassano, C., Barile, S., Piciocchi, P., Spohrer, J.C., Iandolo, F., Fisk, R.: Storytelling about places: tourism marketing in the digital age. Cities 87, 10–20 (2019)

    Article  Google Scholar 

  35. Anders-Morawska, J., Hereźniak, M.: Beyond Figures and Numbers. Participatory Budgeting as a Leverage for Citizen Identity and Attachment to Place, International Studies, Stakeholder Engagement, Partnership and Collaboration in Public Policies, 24, 2/2019 (2019)

    Google Scholar 

  36. Silva, D.L., et al.: Designers em experiências de cocriação associadas ao place branding. In: Nunez, G., Zani, J., Oliveira, G.G. (eds.) Design em pesquisa, vol. 3, pp. 733–750. Marcavisual, Porto Alegre (2020)

    Google Scholar 

  37. ABEDESIGN: O que marca Porto Alegre? (2019). http://abedesign.org.br/lorem-ipsum-dolor-sit-amet/

  38. Pacto Alegre. https://pactoalegre.poa.br/o-que-e

  39. Duarte-Melo, A., Balonas, S.: Stickers on politics. The power of a brand is its weakness – a case of activism and subvertising. In: Ruiz-Mora, I., Gonçalves, G., Somerville, I. (eds.) Organizational and Strategic Communication Research: Global Trends, pp. 173–197. LabCom. IFP, Covilhã (2019)

    Google Scholar 

  40. Ribeiro, F., Melo, A.D.; Carpentier, N.: Introductory note. In: Comunicação e Sociedade 36: Rescuing participation, pp. 9–14 (2019)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ana Duarte Melo .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Melo, A.D. (2021). Co-creating Places: Human Participatory Dynamics Through Territorial Communication. In: Raposo, D., Martins, N., Brandão, D. (eds) Advances in Human Dynamics for the Development of Contemporary Societies. AHFE 2021. Lecture Notes in Networks and Systems, vol 277. Springer, Cham. https://doi.org/10.1007/978-3-030-80415-2_14

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-80415-2_14

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80414-5

  • Online ISBN: 978-3-030-80415-2

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics