Packaging Design of Children's Toys Based on Synesthesia

Abstract

In this age, more attention is paid to the innovation and development of their package design. An excellent package design can not only immediately attract children’s attention, but also fully fulfill its own value. This paper will analyze children’s potential synaesthetic ability, and further put forward a designing idea regarding children’s toy package based on synaesthesia. Integrated with three essential elements of package designing, namely vision, material and structure, a way to construct synaesthetic elements in the children’s toy package will be presented - the synaesthesia of visual images, the distinction of material combination and the formalization of structure. In addition, the importance of introducing synaesthetic elements into the children’s toy package will be further justified through an experiment on the selection of children aged 4 to 8 between the synaesthetic toy package and the non-synaesthetic one.