Abstract
Nowadays, the task of forecasting the client’s behavior using his/her digital footprints is highly demanded. There are many approaches to predict the client’s next purchase or the next location visited that focus on achieving the best possible prediction quality in terms of different quality metrics. Within such approaches, the quality is however usually evaluated on the entire set of clients, without dividing them into classes with a different predictability rate of client’s behavior. In contrast to the approaches of this type, we propose a method for the identification of the client’s behaviour predictability class by means of a foreign trip in the next month by using only client’s historical transactional data. In a sense, this allows us to estimate the quality of forecasting the client’s foreign trip before the actual prediction procedure. Our experiments show that the approach is rather efficient and that the predictability classes obtained quite agree with the prediction quality classes found within the actual forecasting.
This research was financially supported by the Russian Science Foundation, Agreement 17-71-30029 with co-financing of Bank Saint Petersburg.
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Change history
09 June 2021
The chapter was inadvertently published with incomplete funding information in the acknowledgment. The missing funding information is now added and the chapter has been updated with the changes.
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Stavinova, E., Bochenina, K., Chunaev, P. (2021). Predictability Classes for Forecasting Clients Behavior by Transactional Data. In: Paszynski, M., Kranzlmüller, D., Krzhizhanovskaya, V.V., Dongarra, J.J., Sloot, P.M. (eds) Computational Science – ICCS 2021. ICCS 2021. Lecture Notes in Computer Science(), vol 12744. Springer, Cham. https://doi.org/10.1007/978-3-030-77967-2_16
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