Assessment of the Economic Potential of Entrepreneurship and Modern Consumer Cooperation in the Modern Economy

Abstract

The relevance of the topic is argued by the fact that before the pandemic, entrepreneurs dominated the market, whose main goal is to make a profit, they just partially displaced the consumer community from the market. The economic situation in 2020 showed that only the joint work of entrepreneurship and consumer cooperation will allow solving the issues of the economy reaching the planned indicators. The potential of consumer cooperation in the economy is formed due to entrepreneurial activity, and in particular, providing employment and increasing incomes of the rural population, attracting agricultural products, raw materials and wild plants into economic circulation, producing goods and services with a subsequent transition to the sphere of consumption, meeting consumer needs, forming parts of their profitability. Modern consumer cooperation in Russia is based primarily on consumer associations and their unions, scientific and educational institutions of the Central region of the Russian Federation, as well as on cooperative organizations of republics, regions, etc. In order for entrepreneurship to successfully carry out its activities, it needs government support and consistent economic policy, so that the business is competitive and able to meet the needs of people whose needs are changing in difficult economic, political and other conditions.