Survey Method

Abstract

A survey is a research method used for collecting data from a group of respondents to collect information and opinions about various topics of interest. Surveys may have multiple purposes, and researchers can conduct it in many ways depending on the chosen methodology and the goals. In the modern time, surveys are an essential tool in social research. Surveys are mostly used to collect subjective information by asking respondent’s opinion such as opinion, preference, expectation, intention, health, and other type of information which is hard or impossible to measure objectively. However, surveys may help in collecting some objective information too when the direct access to such information is uneasy or even impossible.