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A Study on the Effect of the Collaboration Motive of Partners Participating in the Consulting Project on Relationship Commitment and Collaboration Performance

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Cognitive Computing for Risk Management

Abstract

The purpose of this study is to clarify the mediating effect of the causal relationship and relationship commitment that the collaboration motive of the partners participating in the consulting project has on the collaboration performance. This study is a consultant who conducts consulting on SMB. Data was collected using an online questionnaire. It consists of a total of 30 questions, including 5 general characteristics and 25 measurement variables, and consists of a Likert 5-point scale. For the empirical analysis of the collected data, SPSS ver.22 statistical packages were used. The main analyses were frequency analysis, validity and reliability analysis, correlation analysis, and regression analysis. This study is an empirical analysis of the effect of collaboration motive of the partners participating in the consulting project on collaboration performance. Also, an analysis of the mediating effect of relationship commitment was performed. As a result of empirical analysis, it was found that the correlation between the measured variables was positive (+) and the correlation coefficient was statistically significant. The hypothesis test results were as follows: First, it was found that the collaboration motives of consulting project partners, autonomy, competence, and relevance, had a positive (+) effect on both relationship commitment and collaboration performance. Second, relevance was analyzed to have the highest impact on collaboration performance (β = 0.445***) and relationship commitment (β = 0.555***). Finally, it was found that the relationship commitment partially mediated the relationship between collaboration motive and the collaboration performance of the partners participating in the consulting project. Therefore, to increase the collaboration performance, collaboration motive of the partners participating in the consulting project is important, and the mediating effect of relationship commitment is tested, so more research is needed to strengthen relationship commitment. This study emphasizes the importance of collaboration motive for the collaboration performance of SMB consulting projects, which will be important data for consulting companies and consultants. More research is needed related to collaboration motive for future partner selection.

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Shin, CS., You, YY., Park, IC. (2022). A Study on the Effect of the Collaboration Motive of Partners Participating in the Consulting Project on Relationship Commitment and Collaboration Performance. In: Samanta, S.R., Mallick, P.K., Pattnaik, P.K., Mohanty, J.R., Polkowski, Z. (eds) Cognitive Computing for Risk Management. EAI/Springer Innovations in Communication and Computing. Springer, Cham. https://doi.org/10.1007/978-3-030-74517-2_5

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  • DOI: https://doi.org/10.1007/978-3-030-74517-2_5

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