Skip to main content

Spain and Facebook in the 2019 EP Election Campaign

  • Chapter
  • First Online:
Campaigning on Facebook in the 2019 European Parliament Election

Part of the book series: Political Campaigning and Communication ((PCC))

  • 509 Accesses

Abstract

The 2019 European Parliament (EP) election in Spain took place against a backdrop of parliamentary instability and the unresolved Catalan problem that contributed to political polarisation. The EP electoral campaign also coincided with campaigns at local, regional and national levels. The results indicate that all Spanish parties do not use Facebook for interaction, but only for top-down argumentation. Although major Spanish parties continue to lead the activity on Facebook, the populist parties monopolise users’ engagement. Finally, the findings clearly show that the 2019 European election in Spain was no longer a second-, but a third-order election.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Notes

  1. 1.

    Newman et al. (2020).

  2. 2.

    Since 2016, Podemos is part of the coalition Unidas Podemos (United We can, UP) that includes left wing and green parties.

References

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Vicente Fenoll .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Fenoll, V. (2021). Spain and Facebook in the 2019 EP Election Campaign. In: Haßler, J., Magin, M., Russmann, U., Fenoll, V. (eds) Campaigning on Facebook in the 2019 European Parliament Election. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-73851-8_13

Download citation

Publish with us

Policies and ethics