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Testing Mixed Reality Experiences and Visitor’s Behaviours in a Heritage Museum

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Augmented Reality and Virtual Reality

Part of the book series: Progress in IS ((PROIS))

Abstract

This paper aims to test the relationships between technological and functional, and experiential elements of the new realities, developing a conceptual framework based on (Trunfio and Campana, Current Issues in Tourism. 23(9):1053–1058, 2020) visitors’ experience model for mixed reality in the museum to explore how mixed reality functional elements influence visitors’ experiences in museum and post-experiences. Findings validate the influence of mixed reality functional elements on visitors’ experiences, showing traditional experiences as a key museum experience to drive 4.0 experiences and post-experience behaviours. However, some theoretical questions remain open, considering the influence of usability requirements on interaction and 4.0 experience on museum post-experience.

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Author information

Authors and Affiliations

  1. Department of Management and Quantitative Studies (DISAQ), University of Naples ‘Parthenope’, Naples, Italy

    Mariapina Trunfio & Salvatore Campana

  2. Faculty of Business and Law, Manchester Metropolitan University, Manchester, UK

    Timothy Jung

Authors
  1. Mariapina Trunfio
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  2. Timothy Jung
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  3. Salvatore Campana
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Corresponding author

Correspondence to Mariapina Trunfio .

Editor information

Editors and Affiliations

  1. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    M. Claudia tom Dieck

  2. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    Timothy H. Jung

  3. BRU-Business Research Unit, ISCTE-IUL – University Institute of Lisbon, Lisbon, Portugal

    Sandra M. C. Loureiro

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Trunfio, M., Jung, T., Campana, S. (2021). Testing Mixed Reality Experiences and Visitor’s Behaviours in a Heritage Museum. In: tom Dieck, M.C., Jung, T.H., Loureiro, S.M.C. (eds) Augmented Reality and Virtual Reality. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-68086-2_6

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