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Shift to Market Orientation? The Changing Trend of the Higher Education Sector in India

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The Marketisation of Higher Education

Part of the book series: Marketing and Communication in Higher Education ((MCHE))

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Abstract

This chapter discusses attempts to unpack massification, privatisation, internationalisation, and financing in the context of Indian higher education. It illustrates the impact of neoliberal forces on the higher education system in India, and provides Indian administrators and policymakers with advice on re-orienting higher education institutions in India towards the needs of learners.

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Author information

Authors and Affiliations

  1. Amity University Jharkhand, Ranchi, India

    Julie Vardhan

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  1. Julie Vardhan
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Editors and Affiliations

  1. Ross School of Business, University of Michigan, Ann Arbor, MI, USA

    John D. Branch

  2. Global Research Society, LLC, Colorado Springs, CO, USA

    Bryan Christiansen

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Vardhan, J. (2021). Shift to Market Orientation? The Changing Trend of the Higher Education Sector in India. In: Branch, J.D., Christiansen, B. (eds) The Marketisation of Higher Education. Marketing and Communication in Higher Education. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-67441-0_9

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  • DOI: https://doi.org/10.1007/978-3-030-67441-0_9

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-67440-3

  • Online ISBN: 978-3-030-67441-0

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