Abstract
This chapter discusses different aspects of the business development canvas. It introduces three distinct start-up business development phases and explains how the business development factors and the dependencies between, may change over time. It also articulates how IP strategies can be developed and implemented more effectively, if multiple innovations are at play. The business development canvas is discussed in relation to re-innovation and a conclusive set of recommendations outlines how the success and survival prospects of start-ups can be systematically enhanced through the dynamic management of formal and informal IP.
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Hillner, M. (2021). Strategic Tips for the Aspirational Designer-Entrepreneur. In: Intellectual Property, Design Innovation, and Entrepreneurship. Springer Series in Design and Innovation , vol 11. Springer, Cham. https://doi.org/10.1007/978-3-030-62788-1_8
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DOI: https://doi.org/10.1007/978-3-030-62788-1_8
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-030-62788-1
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