Abstract
This chapter sets the scene. It explains the aims and objectives of the book, and it provides an overview over its structure. It frames the discussions through clarifying some of the most important subject-specific terms such as design-led innovation, product languages and design-entrepreneurship, appropriability and value chains. The chapter opens with a case study of a design-driven start-up that was abandoned after three years due to market-access challenges and value chain bottlenecks. It finishes with reference to a second case study that helps to introduce the challenges which early-stage start-ups are typically faced with.
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Hillner, M. (2021). Introduction. In: Intellectual Property, Design Innovation, and Entrepreneurship. Springer Series in Design and Innovation , vol 11. Springer, Cham. https://doi.org/10.1007/978-3-030-62788-1_1
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DOI: https://doi.org/10.1007/978-3-030-62788-1_1
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-030-62788-1
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