Abstract
All countries desire to develop, improve, adapt, or in some way, manage their domestic and international image. It is necessary for policymakers, companies’ managers and citizens to establish a competitive identity, which, in turn, challenges how place perceptions are formed and how countries create and disseminate their unique identities. When discussing consumer dispositions, theories and other elements related to place, Papadopoulos et al. (2018) suggest that it is important to have a global perspective of the concept, since place simultaneously includes and reproduces identities, memories, heritage, experiences and characteristics. The image that individuals hold about a place is built in their minds, and this process is dynamic depending upon several aspects such as “education; the news in the media; cultural products (e.g., books, movies, TV shows, magazines, music); family, friends, coworkers and other acquaintances; personal experiences through tourism or business travel or longer sojourns abroad; cultural interactions at one’s place including with inward tourists, migrants, or ethnic minorities; and products in the marketplace” (pp. 743–744). A place that holds a positive reputation captures the attention of companies, talents, visitors and investment, contributing to its competitiveness and sustainability (Morgan et al. 2011).
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Sousa, A., Nobre, H., Farhangmehr, M. (2021). How Do Others Think About Us? The Effect of Country Perceptions on the Behavioural Intentions of Foreign Students. In: Cerdeira Bento, J.P., Martínez-Roget, F., Pereira, E.T., Rodríguez, X.A. (eds) Academic Tourism. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-57288-4_7
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