Abstract
The rapid development of rural E-commerce is of great significance to improve farmers’ income. In this process, Gansu province, as one of the major agricultural provinces in China, attaches great importance to the construction of rural E-commerce, has launched a number of initiatives to promote the rural E-commerce development, and revitalize the rural economy. This paper mainly analyzes the current situation of rural E-commerce development in Gansu province. We had detailed understanding of the current situation of the rural E-commerce platform in Gansu, the level of information, infrastructure construction, government policy guidance and regional development. This paper employed complex dynamics system, OECD, CII and other indicators selection approaches to collect the key factors, using three levels of preparation, application and influence to evaluate the rural e-commerce level in Gansu. Finally, the paper puts forward three suggestions.
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Acknowledgements
This work was supported by The Fundamental Research Funds for the Central Universities (Grant No.: 31920200040), and by the Gansu Provincial Key Laboratory of E-commerce of Ethnic Information of Northwest Minzu University.
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Ma, H. (2021). Complex-System Based Evaluation Model of Regional Rural E-commerce Development. In: Abawajy, J., Choo, KK., Xu, Z., Atiquzzaman, M. (eds) 2020 International Conference on Applications and Techniques in Cyber Intelligence. ATCI 2020. Advances in Intelligent Systems and Computing, vol 1244. Springer, Cham. https://doi.org/10.1007/978-3-030-53980-1_7
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DOI: https://doi.org/10.1007/978-3-030-53980-1_7
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