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Creating a Design-Led Guideline on Cultural Heritage for a New Concept of Korean Tea House in Overseas Market

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Advances in Physical, Social & Occupational Ergonomics (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1215))

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Abstract

Unlike the strong global café culture, the tea industry still suffers from an ageing user base and has failed to engage younger consumers due to a lack of experience and differentiation of tea products or services. However, considering the current trend of ‘health and wellness’, tea could have a good market opportunity to overcome its lack of strong penetration, by promoting its health benefits. Korean tea and its associated culture can in particular provide both physical and mental health benefits. Therefore, it is necessary to consider how tea houses can create the right strategies to satisfy customers. This research paper identifies the value of ‘experience’ design and cultural heritage as well as customers’ demands regarding the experience of a tea house.

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Author information

Authors and Affiliations

  1. Shanghai Jiao Tong University, 800 Dongchuan Road, Shanghai, China

    Yujin Joung

Authors
  1. Yujin Joung
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Correspondence to Yujin Joung .

Editor information

Editors and Affiliations

  1. Industrial Engineering and Management System, University of Central Florida, Orlando, FL, USA

    Waldemar Karwowski

  2. Department IELM, Hong Kong University of Science and Technology, Kowloon, Hong Kong

    Ravindra S. Goonetilleke

  3. Korea Advanced Institute of Science and Technology, Daejeon, Korea (Republic of)

    Shuping Xiong

  4. Faculty of Industrial Design Engineering, Delft University of Technology, Delft, Zuid-Holland, The Netherlands

    Richard H. M. Goossens

  5. Okayama University, Okayama, Japan

    Atsuo Murata

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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Joung, Y. (2020). Creating a Design-Led Guideline on Cultural Heritage for a New Concept of Korean Tea House in Overseas Market. In: Karwowski, W., Goonetilleke, R., Xiong, S., Goossens, R., Murata, A. (eds) Advances in Physical, Social & Occupational Ergonomics. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1215. Springer, Cham. https://doi.org/10.1007/978-3-030-51549-2_71

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  • DOI: https://doi.org/10.1007/978-3-030-51549-2_71

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51548-5

  • Online ISBN: 978-3-030-51549-2

  • eBook Packages: EngineeringEngineering (R0)

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