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Development Status and Marketing Strategy of Smart Speakers

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Advances in Human Factors, Business Management and Leadership (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1209))

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Abstract

2017 is the year of the explosion of smart speakers, because of the gradual maturity of voice interaction technology and the development of artificial intelligence technology. The production of smart speakers is constantly increasing, and the function of smart speakers is constantly improved and perfected. Also, there are more and more application scenarios of smart speakers. It is seen as a key entrance point for the smart home of the future. At the same time, there are various marketing strategies for smart speakers in the era of intelligent interconnection, and the traditional marketing theory combines with the current new marketing strategy. Based on this, this article analyzes the development status and marketing strategy of smart speakers and discusses its existing problems and the development of marketing strategies.

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Author information

Authors and Affiliations

  1. School of Design and Media, East China University of Science and Technology, Shanghai, 200237, China

    Tianhong Fang & Xiaobo Fu

Authors
  1. Tianhong Fang
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  2. Xiaobo Fu
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Corresponding author

Correspondence to Tianhong Fang .

Editor information

Editors and Affiliations

  1. Department of Production, University of Vaasa, Vaasa, Finland

    Jussi Ilari Kantola

  2. Institute of Maritime Operations, University College of Southeast Norway, Borre, Norway

    Salman Nazir

  3. Häme University of Applied Sciences, Hämeenlinna, Finland

    Vesa Salminen

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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Fang, T., Fu, X. (2020). Development Status and Marketing Strategy of Smart Speakers. In: Kantola, J., Nazir, S., Salminen, V. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1209. Springer, Cham. https://doi.org/10.1007/978-3-030-50791-6_71

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  • DOI: https://doi.org/10.1007/978-3-030-50791-6_71

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-50790-9

  • Online ISBN: 978-3-030-50791-6

  • eBook Packages: EngineeringEngineering (R0)

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