Skip to main content

Value Co-creation in Online Communities: A Preliminary Literature Analysis

  • Conference paper
  • First Online:
Exploring Digital Ecosystems

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 33))

Abstract

This research-in-progress paper provides some preliminary insights to scholars who intend to investigate value co-creation process within online communities. This contribution presents the results of a literature analysis using bibliometric data of 246 articles debating this specific topic. The analysis shows the main research areas discussing value co-creation issues within online communities, selecting and describing the main cited references. Moreover, using social network analysis tools, it was possible to recognize the main connection among the most cited references (co-citation analysis) and the most used keywords and the connections among them. This quantitative bibliographic analysis represents just the starting point of a literature analysis process. Further steps will aim at conducting a systematic literature review of ongoing debate on value co-creation within online communities and to propose and test a research model for investigating the determinants of value co-creation within online communities.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Kambil, A., Friesen, G. B., & Sundaram, A. (1999). Co-creation: A new source of value. Outlook Magazine, 3, 23–29.

    Google Scholar 

  2. Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18, 5–14.

    Article  Google Scholar 

  3. Carillo, K., Scornavacca, E., & Za, S. (2014). An investigation of the role of dependency in predicting continuance intention to use ubiquitous media systems: Combining a media system perspective with expectation-confirmation theories. In Proceedings of the Twenty Second European Conference on Information Systems (ECIS2014) (pp. 1–17). Israel: Tel Aviv.

    Google Scholar 

  4. Carillo, K., Scornavacca, E., & Za, S. (2017). The role of media dependency in predicting continuance intention to use ubiquitous media systems. Information & Management, 54, 317–335.

    Article  Google Scholar 

  5. Kohler, T., Fueller, J., Matzler, K., Stieger, D., & Füller, J. (2011). Co-creation in virtual worlds: The design of the user experience. MIS Quarterly, 3516787, 773–788.

    Article  Google Scholar 

  6. Zwass, V. (2010). Co-creation: Toward a taxonomy and an integrated research perspective. International Journal of Electronic Commerce, 15, 11–48.

    Article  Google Scholar 

  7. Barrett, M., Oborn, E., & Orlikowski, W. (2016). Creating value in online communities: The sociomaterial engagement. Information Systems Research, 27, 704–723.

    Article  Google Scholar 

  8. Mein Goh, J., Gao, G., & Agarwal, R. (2016). The creation of social value: Can an online health community reduce rural-urban health disparities? MIS Quarterly, 40, 247–263.

    Article  Google Scholar 

  9. Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advantage. Academy of Management Review, 23, 242.

    Article  Google Scholar 

  10. Tiwana, A., Konsynski, B., & Bush, A. A. (2010). Research commentary: Platform evolution: coevolution of platform architecture, governance, and environmental dynamics. Information Systems Research, 21, 675–687.

    Article  Google Scholar 

  11. West, J., & O’mahony, S. (2008). The role of participation architecture in growing sponsored open source communities. Industry and Innovation, 15, 145–168.

    Article  Google Scholar 

  12. Seraj, M. (2012). We create, we connect, we respect, therefore we are: Intellectual, social, and cultural value in online communities. Journal of Interactive Marketing, 26, 209–222.

    Article  Google Scholar 

  13. Pritchard, A. (1969). Statistical bibliography or bibliometrics? Journal of Documentation, 24, 348–349.

    Google Scholar 

  14. Culnan, M. J. (1986). The intellectual development of management information systems, 1972–1982: A co-citation analysis. Management Science, 32, 156–172.

    Article  Google Scholar 

  15. Laine, M. (2009). Virtual communities: A bibliometric analysis. In System Sciences. HICSS’09. 42nd Hawaii (pp. 1–10).

    Google Scholar 

  16. Polites, G. L., & Watson, R. T. (2009). Using social network analysis to analyze relationships among IS journals. Journal of the Association for Information Systems, 10, 595–636.

    Article  Google Scholar 

  17. Small, H. (1993). Macro-level changes in the structure of co-citation clusters: 1983–1989. Scientometrics, 26, 5–20.

    Article  Google Scholar 

  18. Bernroider, E. W., Pilkington, A., & Córdoba, J.-R. (2013). Research in information systems: A study of diversity and inter-disciplinary discourse in the AIS basket journals between 1995 and 2011. Journal of Information and Technology, 28, 74–89.

    Article  Google Scholar 

  19. Baskerville, R. L., & Myers, M. D. (2002). Information systems as a reference discipline. MIS Quarterly, 26, 1–14.

    Article  Google Scholar 

  20. Clarke, R. (2008). An exploratory study of information systems researcher impact. Communications of the Association for Information Systems, 22, 1–32.

    Article  Google Scholar 

  21. Ricciardi, F., & Za, S. (2015). Smart city research as an interdisciplinary crossroads: A challenge for management and organization studies. In L. Mola, F. Pennarola, & S. Za (Eds.), From Information to Smart Society, LNISO (Vol. 5, pp. 163–171).

    Google Scholar 

  22. Za, S., & Braccini, A. M. (2017). Tracing the roots of the organizational benefits of IT services. In S. Za, M. Drăgoicea, & M. Cavallari (Eds.), LNBIP—Exploring services science (pp. 3–11). Berlin, Heidelberg: Springer International Publishing.

    Chapter  Google Scholar 

  23. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 59–68.

    Article  Google Scholar 

  24. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68, 1–17.

    Article  Google Scholar 

  25. Muniz, A. M., & O’Guinn, T. (2001). Brand community. Journal of Consumer Research, 27, 412–432.

    Article  Google Scholar 

  26. Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39, 61–72.

    Article  Google Scholar 

  27. Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009). How brand community practices create value. Journal of Marketing, 73, 30–51.

    Article  Google Scholar 

  28. McLure Wasko, M., & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29, 35–57.

    Article  Google Scholar 

  29. Dholakia, U. M., Bagozzi, R. P., & Klein Pearo, L. (2004). A social influence model of consumer participation in network-and small-group-based virtual communities. International Journal of Research in Marketing, 21, 241–263.

    Article  Google Scholar 

  30. Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26, 388–406.

    Article  Google Scholar 

  31. Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36, 83–96.

    Article  Google Scholar 

  32. McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of Marketing, 66, 38–54.

    Article  Google Scholar 

  33. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36, 1–10.

    Article  Google Scholar 

  34. Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs european car clubs. Journal of Marketing, 69167987, 19–34.

    Article  Google Scholar 

  35. von Hippel, E. (2005). Democratizing innovation: The evolving phenomenon of user innovation. Journal für Betriebswirtschaft, 55(1), 63–78.

    Google Scholar 

  36. Wiertz, C., & De Ruyter, K. (2007). Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities. Organization Studies, 28, 347–376.

    Article  Google Scholar 

  37. Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66, 105–114.

    Article  Google Scholar 

  38. Fornell, C., & Larcker, D. (1981). Structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Rocco Agrifoglio .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Za, S., Pallud, J., Agrifoglio, R., Metallo, C. (2020). Value Co-creation in Online Communities: A Preliminary Literature Analysis. In: Lazazzara, A., Ricciardi, F., Za, S. (eds) Exploring Digital Ecosystems. Lecture Notes in Information Systems and Organisation, vol 33. Springer, Cham. https://doi.org/10.1007/978-3-030-23665-6_4

Download citation

Publish with us

Policies and ethics