Synonyms
Conscious consumption; Consumerism; Ethical consumerism; Ethical consumption; Ethics based consumption
Definition
Values-based consumption is the notion that consumers use attributes beyond convenience, brand, functionality, and price in deciding what to buy or not to buy. Values driven consumers buy products and services in keeping with their economic, social, and ecological concerns.
When Starbucks announced on January 29, 2017, that the company would hire 10,000 refugees over the course of the ensuing 5 years, CEO Howard Schultz may have been acting from personal feeling about the actions of President Trump in the preceding days. But he likely also intended to stimulate values-based consumption. Values, here, refers to ideas about what should be valued by consumers in society, rather than the dictionary definition of values, which might suggest consumption congruent with any kind of motivation, including power values, achievement values, or self-direction values (see...
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Kassarjian HH (1971) Incorporating ecology into marketing strategy: the case of air pollution. J Mark 35(3):61–65. Retrieved 14 Oct 2006, from Business Source Premier database
Schultz (2017, January 29). Message from Howard Schultz to Starbucks Partners: Living Our Values in Uncertain Times. Retrieved from https://news.starbucks.com/news/living-our-values-in-uncertain-times
Schwartz SH (1992) Are there universal aspects in the structure and content of human values? In: Zanna M (ed) Advances in experimental social psychology, vol 25. Academic, Orlando, pp 1–65
Additional Readings
Berkowitz L, Lutterman KG (1968) The traditional socially responsible personality. Public Opin Q 32:169–185
Brooker G (1976) The self-actualizing socially conscious consumer. J Consum Res 3:107–112
Carrigan M, Attalla A (2001) The myth of the ethical consumer – do ethics matter in purchase behaviour? J Consum Mark 18:560–577
Cosgel MM, Minkler L (2004) Religious identity and consumption. Rev Soc Econ 62(3):339–350
Delener N (1994) Religious contrasts in consumer decision behaviour patterns: their dimensions and marketing implications. Eur J Mark 28(5):36
Freestone O, McGoldrick P (2008) Motivations of the ethical consumer. J Bus Ethics 79:445–467
Kotler P (1972) What consumerism means for marketers. Harv Bus Rev 50:48–57
Low W, Davenport E (2007) To boldly go … exploring ethical spaces to re-politicise ethical consumption and fair trade. J Consum Behav 6(5):336–348
Roberts JA (1996) Green consumers in the 1990s: profile and implications for advertising. J Bus Res 36:217–231
Shaw D, Clarke I (1999) Belief formation in ethical consumer groups: an exploratory study. Mark Intell Plan 17:109
Shaw D, Newholm T (2002) Voluntary simplicity and the ethics of consumption. Psychol Mark 19:167–179
Shaw D, Grehan E, Shiu E, Hassan L, Thomson J (2005) An exploration of values in ethical consumer decision making. J Consum Behav 4:185–200
Van Liere KD, Dunlap RE (1980) The social bases of environmental concern: a review of hypotheses, explanations, and empirical evidence. Public Opin Q 44:181–197
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Section Editor information
Rights and permissions
Copyright information
© 2023 Springer Nature Switzerland AG
About this entry
Cite this entry
Doran, C. (2023). Values-Based Consumption. In: Poff, D.C., Michalos, A.C. (eds) Encyclopedia of Business and Professional Ethics. Springer, Cham. https://doi.org/10.1007/978-3-030-22767-8_75
Download citation
DOI: https://doi.org/10.1007/978-3-030-22767-8_75
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-22765-4
Online ISBN: 978-3-030-22767-8
eBook Packages: Religion and PhilosophyReference Module Humanities and Social SciencesReference Module Humanities