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The Future of Work, Digital Labor, and Business Legitimacy

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Handbook of Business Legitimacy

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Abstract

The increasing trend of Internet technology platforms and its offerings of digital labor have revolutionized the world of work. Companies that compete in this so-called gig economy are breaking away from traditional work arrangements and using a business model that challenges current employment and labor laws. While gig economy employers boast the benefit of work flexibility, their workers face compromised fairness in regard to compensation, working conditions, and career development. This chapter discusses how the gig economy redefines the future of work, by focusing on the current state of gig workers, and then explores opportunities for ways in which the gig economy can mutually benefit the employers and its workers.

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Acknowledgments

Research funding: Funded by the Norwegian Research Council SAMANSVAR project “Fair Labor in the Digitized Economy” (247725/O70)

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Authors and Affiliations

  1. Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway

    Sut I. Wong

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  1. Sut I. Wong
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Correspondence to Sut I. Wong .

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Editors and Affiliations

  1. Department of Social Sciences and Business, Roskilde University, Roskilde, Denmark

    Jacob Dahl Rendtorff

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Wong, S.I. (2020). The Future of Work, Digital Labor, and Business Legitimacy. In: Rendtorff, J.D. (eds) Handbook of Business Legitimacy. Springer, Cham. https://doi.org/10.1007/978-3-030-14622-1_82

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